Digital Marketing Manager - with Great Benefits

We are on the lookout for an experienced Digital Marketing Manager to join our passionate team at Kent Removals And Storage in Melbourne Victoria
Growing your career as a Full Time Digital Marketing Manager is a terrific opportunity to develop useful skills.
If you are strong in presentation, leadership and have the right drive for the job, then apply for the position of Digital Marketing Manager at Kent Removals And Storage today!

Digital & Search Marketing (Marketing & Communications) Digital transformation and Marketing automation are high on our agenda as Kent continues to excel in the current climate and look to the future through investment, technology, and industry leading practices. Promoting this change is our marketing division and partners who are looking for a Digital Marketing Manager to join the growing team  Working under the supervision of one of our General Managers, the Kent Digital Marketing Manager is responsible for the creation and implementation of the Kent Groups Marketing Strategies. Collaborating closely with all General Managers, you will design and execute comprehensive digital marketing strategies, leveraging a network of contractors and agencies to drive growth and maximise ROI. Furthermore, the Marketing Manager spearheads the digital transformation of marketing. With recent Board approval to invest in this area of the business, we are excited for a specialist to drive the entire implementation and integration of marketing automation and establish a new Content Management System (CMS) to streamline operations. This multifaceted role demands adeptness in translating digital strategies into actionable business insights and harnessing cutting-edge technology to propel growth. As our Digital Marketing Manager you will provide marketing technical leadership and mentorship to other members of the Kent General Management team and broader business stakeholders in the Kent group, initiating and building each divisions marketing strategy. Some of what you will be doing: Strategic Alignment: Collaborate with the GMs to understand business goals and objectives, translating them into measurable digital marketing strategies for all Kent Business Pillars. Ensure all digital initiatives align with broader business strategies to drive growth and profitability. Digital Strategy Development: Lead the development of digital marketing strategies for all Kent Business Pillars, including SEO, PPC, social media, content marketing, and other pertinent channels. Harness the power of analytical tools and market research to uncover emerging trends, seize opportunities, and glean valuable consumer insights. Online Brand Reputation Management: Conduct a thorough analysis of Kent’s online brand reputation management program, seeking opportunities for refinement and enhancement across multiple channels. Commercial Analysis: Conduct a thorough analysis of digital marketing campaigns, evaluating performance metrics and ROI. Contractor Management: Oversee a network of contractors, including content writers, CRO specialists, graphic designers, and social media management. Define project scopes, set KPIs, and ensure deliverables meet quality standards and deadlines. Agency Collaboration: Liaise with external digital agencies to supplement in-house capabilities and leverage specialised expertise. Business Language Translation: Drive & manage the connection between the digital agency and internal stakeholders, translating technical digital concepts into easily understandable business language. Performance Reporting: Develop and deliver regular performance reports to the GMs and other key stakeholders, highlighting key metrics, insights, and recommendations for optimisation. About you: Ideally you are someone who looks outside the box and tries new things, and loves collaborating with stakeholders to develop and progress business change and digital transformation. What we hope you have: Tertiary qualification in Marketing or related field Mastery of GA4, Google Ads, Meta, Programmatic, Email, and Affiliate platforms. Proficiency in crafting and implementing channel mix media strategies, managing budgets, and evaluating campaign performance based on key metrics such as ROAS, Reach, Web Traffic, Email Subscribers, etc. Expertise in advanced audience targeting techniques, the marketing funnel, and identifying optimisation opportunities. In-depth understanding of the user journey, proficient in identifying pain points, and exceptional reporting skills to communicate campaign insights and performance metrics effectively. Exceptional analytical and problem-solving skills, with the ability to interpret complex data and derive actionable insights. Strong commercial acumen and business understanding, with the ability to translate digital concepts into business impact. Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management systems, and advertising platforms. You may not fit the requirements 100% but that's ok, we focus on training and development. If you are looking for a career and not just a job, you're in the right place! About Us: Kent is an Australian success story that started over 75 years ago and has grown from a family business to an award-winning organisation. Don’t make the mistake of thinking we’re just a bunch of trucks, we have over 400 amazing employees and contractors across a network of almost 20 locations. Our specialised business units supporting our operations are high performing but still know how to have fun. Including our tech team who build bespoke systems inhouse, and marketing who enhance our digital transformation. What's little known about us is that Kent is a great place to work because we have great people with great stories. They reflect the rich heritage we have as well as the next generation of new ideas, a winning combo for us to innovate and drive the industry to new heights. We offer a competitive salary plus super and additional incentives Genuine work life balance, work from home anywhere in Australia Everyone having access to training and development Kent CARE Program focus on staff wellbeing and mental health  FleetPartners Fully Maintained Novated Leases Staff discounts on storage and removals services  Recognition incentives in the form of digital gifts We believe in inclusiveness and workplace equality  Support for women choosing a management career path 2M invested in technology including bespoke systems built in-house 5 star rated onboarding experience 1 in 5 roles are filled internally, we love promoting from within Diverse business areas that offer additional opportunity For over 70 years Kent has been moving Australians around the corner, across the country, and around the globe. We have helped over a million people move. Established in 1946, Kent has built a reputation for excellence, providing attentive, caring, personal service to people and families across Australia. Source: This is an extract from the company's own website. For over 70 years Kent has been moving Australians around the corner, across the country, and around the globe. We have helped over a million people move. Established in 1946, Kent has built a reputation for excellence, providing attentive, caring, personal service to people and families across Australia. Source: This is an extract from the company's own website. Don’t provide your bank or credit card details when applying for jobs. What can I earn as a Digital Marketing Manager #J-18808-Ljbffr

Benefits of working as a Digital Marketing Manager in Melbourne Victoria:

● Company offers great benefits
● Opportunities to grow
● Competitive salary