Beauty Advisors are professionals who specialize in providing advice to customers regarding cosmetics and other skincare products. Also known as beauty consultants, their main job is to facilitate the financial and material exchange of cosmetics between businesses and their customers. Beauty advisors are always on the move, greeting and attracting consumers who pass by their stations. They provide highly comprehensive and personalized advice to each customer. By doing so, they help their customers achieve beauty and health objectives by using the greatest skin and hair products available. Their main target is to reach sales targets while providing individualized customer assistance and sustaining long-term client connections. Generally, beauty advisors do not require a formal educational qualification. However, certifications can help attain industry expertise and the ability to sell.
Some of the expected duties that are required to be performed by a Beauty Advisor include:
• Humbly greeting customers upon arrival
• Properly communicating with customers and making them feel comfortable
• Identifying the needs of the customers
• Giving expert-level advice regarding products
• Helping the customers in finding the most suitable products to satisfy their needs
• Demonstrating the appropriate use of products
• Maintaining trustworthy and long-lasting relationships through follow-up calls and emails
• Ensuring the attractive display of products
• Keeping track of stock availability and ordering products when required
• Recording the transactions and regularly maintaining a balanced cash register
• Developing strategic plans to meet sales goals
• Submitting sales reports to the concerned manager
• Planning and actively attending webinars, seminars and in-store events
The desirable qualification required to be appointed as a Beauty Advisor are:
• High School Diploma or equivalent
• Bachelor’s degree from cosmetology school, fashion program or art institute
• Prior experience of working as a Beauty Advisor or other similar role in a retail store
• Excellent communication skills
• Knowledge of beauty products
• Ability to demonstrate and promote beauty products
• Great customer service and interpersonal skills
• Ability to work in a highly competitive environment
• Good time management skills
• Well-developed and enhanced marketing skills
• Knowledge to apply beauty products to different skin types
• Presentable and professional appearance
• Friendly and positive attitude
A Beauty Advisor should possess the following key skills:
• Excellent communication skills
• Passion and interest in the beauty products industry
• Fast thinking and problem-solving skills
• Ability to do multi-tasking
• Desire to work with public
• Ability to deal with multiple customers at a time
• Active listening skills
• Ability to understand the need of customers
• Having knowledge of beauty products
• Proper makeup application skills
• Ability to strategize for increasing sales
• Marketing skills for product promotion
• Ability to deal with customers patiently
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