Global Content Marketing Lead

Founded in 2013, Ignition is an all-in-one platform for professional services that empower businesses to get paid faster and run smarter. Ignition automates and optimizes proposals, client agreements, billing, and payment collection to put an end to late payments, unbilled work, and mundane repetitive admin. Ignition also integrates with leading apps such as Gusto, QuickBooks Online, Xero and Zapier to automate workflows and free up valuable time. Over 6,500 accounting and professional services businesses globally rely on Ignition to get paid faster for all of their work, run more efficiently, and become more profitable. To date, Ignition has helped facilitate more than 1 million client engagements and over US$2.7 billion in client payments. We are a high-growth, global SaaS organization with employees in Australia, US, Canada, UK, South Africa, New Zealand, and the Philippines.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role location:

Preferably located in Toronto, with an extremely flexible hybrid working model (on average 1 day a week in the office). Flexible hours to accommodate the global scope of the role, which may include some work in the evenings.

Job Description

Ignition is seeking a skilled and innovative Global Content Marketing Lead to join our team. In this vital role, you'll develop and execute a comprehensive content marketing strategy to enhance Ignition's brand presence, engage our target audience, and drive demand for our solutions. This position demands a creative thinker who can produce compelling content across multiple channels at all stages of the buyer journey, establish thought leadership, and contribute significantly to our growth initiatives. Reporting directly to the Head of Product, Customer and Brand Marketing, this role is pivotal in our strategic marketing efforts.

This role is ideal for a nimble, creative and strategic content marketer who can simultaneously manage content strategy, development, distribution and hands-on execution, creating a results-driven content engine that fuels Ignition’s brand and demand channels. 

Key measures of success will include driving brand thought leadership, generating leads, growing blog subscribers and new website visitors, and aiding funnel progression through best-in-class content.

Responsibilities

• Content Strategy Development : Develop and implement a comprehensive content marketing strategy aligned with Ignition's mission, brand pillars and marketing objectives.

• Industry Research and Insights : Understand the Ignition customer and the different types of content that would be interesting and relevant to that audience and our target personas. Leverage keyword research and knowledge of SEO to identify and optimize content.

• Content Creation : Produce high-quality, engaging content, including blogs, case studies, eBooks, reports, webinars, podcasts, videos, infographics, checklists and more, catering to the needs and interests of buyers in professional services businesses. Create, write and edit content, and commission freelancers to support content creation. Ensure content reflects Ignition’s tone of voice and brand principles.

• Content Distribution : Identify opportunities to repurpose content and distribute it across various channels, including email newsletters, social media, video sites, and third-party publications, to maximize reach and engagement.

• Freelancers and third party relationships : Commission and brief freelance writers to support content production as required. Manage pre-determined content budget.

• Performance Analysis : Track and analyze the performance of content marketing initiatives using relevant metrics and KPIs, and use insights to optimize strategies and improve results.

• Content Calendar Management : Develop and maintain a content calendar to ensure consistent and timely delivery of content aligned with marketing campaigns and initiatives. Maintain our content library / repository and update / optimize existing content as required.

Qualifications

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• At least 3 years of experience in content marketing, ideally within the SaaS or similar tech-driven sectors. Accounting industry experience is advantageous.

• Exceptional writing and editing skills, with a strong attention to detail.

• Expertise in SEO, keyword research, and content optimization to enhance online visibility.

• Experience managing content across various CMS and marketing automation platforms. Craft CMS and Hubspot marketing automation experience is advantageous.

• A solid understanding of social media and digital analytics platforms.

• An analytical mindset capable of interpreting data to make informed marketing decisions. 

Additional Information

Why join us:

• Founder led, global SaaS organization
• We work without ego in a collaborative, open and transparent work culture
• Competitive salary and employee stock options from day 1
• 20 days accrued annual leave/vacation, along with 10 days of wellbeing days to take care of yourself and/or loved ones
• Health/Dental/Vision benefits from day 1 
• Annual education allowance to support your professional growth
• Employee recognition program
• Quarterly wellness allowance to spend on your wellness and what this means to you
• Paid subscription to Headspace & LifeWorks EAP & Wellbeing Platform 
• Flexible working supported by work from home reimbursement and mobile allowance to allow you to set yourself up safely to work from home
• Personal tax return assistance - after all, we are in the accounting business!
• Paid parental leave 
• An extra paid day off to celebrate your birthday, alongside volunteering leave 

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don’t tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact