Marketing Manager

Who We Are Validere is a measurement, reporting, and verification (MRV) SaaS company that helps energy organizations transform disconnected, incomplete data into clear and immediately actionable pathways to financial and environmental value. Over 50 of North America’s leading energy companies rely on Validere’s technology and multidisciplinary experts to understand their physical and environmental commodities and navigate an increasingly complex environment with clarity and ease. Validere is on a mission to better human prosperity by making the energy supply chain efficient and sustainable. The company has offices in Austin, Calgary, and Toronto. Who You Are Validere is seeking an intermediate-level Marketing Manager who embodies versatility and grit. Reporting directly to the CEO at Validere, this role is perfect for professionals capable of covering various facets of marketing—from owning and operating projects to facilitating cross-functional collaboration. You will support diverse go-to-market initiatives, working directly with our leadership team to align marketing strategies with company objectives. Let’s Give You a Purpose

• Collaborate with leadership in setting marketing priorities
• Drive marketing initiatives forward playing a variety of roles ranging from owner, operator, and facilitator
• Support pipeline generation and sales efforts, including outreach, sales support materials, thought leadership, promotional content, etc.
• Develop and execute strategies for target market identification and prospecting, in collaboration with the sales team
• Coordinate and host company events aimed at engaging prospects and customers, and promoting product understanding and advocacy
• Manage schedules, deadlines, and deliverables across stakeholders supporting marketing efforts
• Experiment with different marketing channels and strategies to optimize demand generation and audience engagement
• Manage and elevate Validere's brand presence on digital platforms such as LinkedIn, our corporate website, events, and other channels
• Engage vendors, partners, and internal experts to drive marketing outcomes
• Administer and optimize marketing technologies like Hubspot
• Monitor and manage the marketing budget in coordination with the finance team to ensure accurate cost tracking and attribution

What You Bring Along

• Experience in a marketing role where you gained an understanding of effective go-to-market execution and audience engagement. Bonus points for experience marketing enterprise software
• You know how to use marketing technologies to streamline workflows and get the most of a small team; you can quickly master new platforms
• Ability to use the resources and network around you (e.g. vendors, internal experts) to complement your own skills, fill in for gaps, and drive progress where you aren’t the expert
• Strong written communication skills, with a talent for translating technical concepts and product features into compelling marketing messages that resonate with target audiences
• You’re able to develop polished, market-ready materials, including sales presentations, LinkedIn posts, email campaigns, etc
• You have an innate curiosity and a proactive approach to problem-solving - you’re eager to dive in, understand how things work, and diagnose and fix issues when you find them
• You welcome collaboration on prioritization, and can initiate work and operate independently once aligned, managing your own tasks and schedule without daily instruction
• You can drive and execute initiatives at pace, proactively addressing blockers, and engaging support when needed
• You have a keen eye for marketing opportunities, have a natural tendency to speak outwardly and put ideas out there; when speaking on behalf of the company you can adopt our voice and are savvy about what to say, how to say it, and when
• You thrive in an environment that prioritizes doing things quickly, making educated bets, learning, and iterating
• You are technical enough to learn to speak competently about industry and customer challenges and how our offerings help solve them

We Love It Here, You Will Too

• Competitive compensation
• Comprehensive health and dental benefits
• Stock options (at Validere, we're all owners)
• Flexible working arrangements
• Professional development budget to master your craft
• Generous time-off with parental/family leave
• Quarterly Employee Wellbeing Days and No Meeting Friday Afternoons
• Great Place to Work Certified
• An inclusive, ego-free environment where diversity of people and thought is valued
• Opportunity to impact the trajectory of a fast growing tech company

Our Shared Values

• Deliver (the highest) value
• Remove friction
• Make it more scalable everyday
• Be fair & transparent
• Stay well & safe

Validere is an equal employment opportunity employer. We welcome and encourage applications from everyone regardless of race, colour, religion, gender, sexual orientation, age, or disability status. Accommodations are available on request for candidates taking part in all aspects of the interview process and beyond. We are committed to providing an inclusive, open, and diverse work environment.