Search Engine Marketing Specialist - Start Now

We are looking for a motivated Search Engine Marketing Specialist to join our passionate team at Ari Agency Executive Search & Digital Recruitment in Vaughan Ontario
Growing your career as a Full Time Search Engine Marketing Specialist is an amazing opportunity to develop useful skills.
If you are strong in teamwork, presentation and have the right experience for the job, then apply for the position of Search Engine Marketing Specialist at Ari Agency Executive Search & Digital Recruitment today!

Reports to: Digital Marketing ManagerAs a Search Engine Marketing Specialist (SEM) for our client in the Sports & Outdoor retail space, you will play a pivotal role in shaping and executing paid search marketing strategies across their brand. You will be at the forefront of research, planning, and management of their paid search marketing channels, including Google Adwords, Bing Ads, and Google Analytics. Your ability to conceptualize, implement, and oversee digital assets and marketing campaigns will be crucial to their success. Description of Job Responsibilities: Develop and execute SEM Strategy and campaigns including Search, Display and YoutubeDevelop best practice recommendations and identify new opportunities for SEM channelsLeverage the latest SEM media trends in ongoing strategiesWork with marketing and studio team to plan engaging and creative content that speaks to brand messagingTrack analytics, report and establish KPIs to define success and share actionable learnings supporting business objectivesCampaign Management including Campaign Optimization & Maintenance: Post-launch analysis and adjustmentKeyword Research to explore opportunity areas to expand and identify negative keywords to make sure the budget is focused on relevant keywordsAd Copy Creation – on a weekly basis through Adwords Editor as we market the weekly promotionsLanding Page Optimization – to test and measure how they are performing to make sure the Bounce rate remains minimum and Conv Rate is maintainedCreate and Manage the Display Campaigns on the basis of performanceAble to provide feedback on the creatives to the designing team and ability to make minor tweaks if requiredProvide Insights & recommendations on opportunities identified based on the business goals and performanceData-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting toolsPerform daily, weekly and monthly reporting based on the performance of the account and the business goals Essential Requirements and Qualifications:· 3+ years of Experience with Google Ads, Google Editor is must· Proven work experience owning a brand’s SEM media channels· Strong analytical skills with a creative mind informing strategy· Thorough understanding of SEM media best practices and latest trends· 1+ years of experience with Google Analytics and Data Studio· Background in eCommerce and retail is ideal· Good to have – Programmatic Campaign experience, Salesforce experience

Benefits of working as a Search Engine Marketing Specialist in Vaughan Ontario:

● Excellent benefits
● Company offers career progression opportunities
● Competitive salary