Digital Marketing Specialist

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? And would you like to join a dynamic and international team that is constantly evolving, focusing on Performance Marketing across various channels? If so, then you could be the newest addition to our team as Digital Marketing Specialist for a 6-month parental cover.

About the role

As the Digital Marketing Specialist, you will oversee the planning, execution, and evaluation of digital marketing initiatives for the passenger route between Copenhagen - Frederikshavn - Oslo. These strategies are developed collaboratively with an agile marketing route team, bolstered by support from external digital marketing agencies and partnerships with Google and META. The primary objective of these efforts is to promote the route and onboard services in alignment with our strategic objectives.

Throughout this process, your role will be pivotal in achieving our objectives of acquiring and retaining customers across the entire customer journey. This involves leveraging digital channels and tools such as paid social, programmatic display, SEO, SEM, affiliates, and web analytics.

About you

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all.

The ideal candidate for this role will possess:

• A relevant education in marketing, business, or a related field
• Hands-on experience in managing digital marketing platforms, channels, and campaigns
• A deep understanding of how these tools can be effectively utilized.

Furthermore, we expect that you are:

• Analytical, organized, self-reliant, and proactive, enabling you to effectively manage schedules and meet deadlines
• A strong communicator as you will collaborate with colleagues from diverse backgrounds and cultures
• Genuinely passionate about digital marketing.

Fluency (written and spoken) in Danish is required for conducting campaigns, while proficiency in English is also necessary, as it is our corporate language.

Working at DFDS

Join the movement and grow with us. 

While you’re with us, we want you to develop and move yourself on. We’ll encourage you to challenge yourself to acquire new skills and perspectives. 

As a Digital Marketing Specialist, you'll collaborate with internal and external stakeholders across the European region, immersing yourself in a vibrant workplace environment.

Enjoy the benefits of a flexible work environment:

• Join the Marketing Academy for continuous learning
• Embrace diverse development opportunities where each day brings new challenges
• Thrive in a professionally stimulating environment focused on digital marketing
• Our newly built headquarters in Copenhagen is a unique, modern workplace which received the award "Office building of the year 2023". Here, we enjoy our own game room, fitness facilities, cantina and café and a rooftop terrace with a beautiful ocean view, all just 5 minutes from the nearest train & metro station.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience and desire match this role, we’d love to hear from you. Send us your resume and cover letter as soon as possible as we’re keen to meet potential candidates on an ongoing basis. As Danish proficiency is required to succeed in the role,  please write your cover letter in Danish .

We’re aiming to welcome our new colleague on board during the summer. The position is a temporary 6-month parental cover. If there's a strong mutual fit, we'll be happy to explore the possibility of continuing the collaboration with you, although this cannot be guaranteed at present.

Is there something you need to know, we haven’t covered here, please do not hesitate to reach out to Digital Media Manager Annika Hällsten on .

We look forward to hearing from you.