Digital Marketing Associate Job Description

The expected duties to be performed by a Digital Marketing Associate include:
• Optimizing content for search engines • Managing social media platforms like Facebook, Instagram, Twitter, etc • Overseeing the effective operation of online marketing campaigns • Developing strategies for marketing the products or brands through the Internet • Implementing SEO and SEM strategies • Managing and reviewing website content and making necessary changes • Monitoring the online activities of competitors • Researching about the latest trends in search engine optimization, social media, and content marketing • Building company’s online presence through blogging, email marketing, and social media management • Designing product menus, promotional flyers, and email blasts • Conducting keyword search to determine words that attract specific demographics • Preparing reports about digital marketing initiatives • Analyzing website traffic activity for identifying peak customer interests

The desirable qualifications for the position of a Digital Marketing Associate are:
• Bachelor's degree in communication, marketing or other related fields • Proven experience as Digital Marketing Associate or other related roles • Advanced understanding of digital sales and marketing • Good understanding of SEO and SEM campaigns • Excellent communication and presentation skills • Working knowledge of CRM programs • Technical proficiency in HTML, CSS and HTML, Adobe Creative Suite, and SQL • Good understanding about promotional strategies and email campaigns

A Digital Marketing Associate must possess the following skills:
• Ability to find the target market • Good analytical skills • Ability to handle budget management and pay per click advertising • Solid computer skills • Ability to engage the audience • Ability to respond quickly to comments on posts • Ability to keep up with the latest trends • Ability to work under pressure • Ability to interact professionally with other team members • Web analytics and web designing skills • Positive attitude and sound judgment