Assistant Manager Membership Marketing - Hiring Urgently

We are looking for a capable Assistant Manager Membership Marketing to join our vibrant team at Cathay Pacific Airways Limited in null
Growing your career as a Full Time Assistant Manager Membership Marketing is a fantastic opportunity to develop useful skills.
If you are strong in presentation, problem-solving and have the right experience for the job, then apply for the position of Assistant Manager Membership Marketing at Cathay Pacific Airways Limited today!

Role IntroductionReports To: Membership Marketing ManagerThe Assistant Manager, Member Marketing is responsible for supporting the Membership Marketing Manager (MMM) in driving brand awareness and consideration for the Cathay Membership Programme; locally in Hong Kong and supporting the Regions globally. Together, with the MMM, s/he will develop a strong membership brand that non-/existing members can instantly recognise as a premium travel and lifestyle loyalty program. S/he will be responsible for leading the project management of membership communication hallmarks – like The Diamond Shortlist and other automated journeys with a distinct Cathay proposition – as well as regulating the membership communications calendar. The Assistant Manager will also support the wider business in regulating a comprehensive communications and content strategy to ensure loyalty program news and offerings, alongside wider Company updates – such as the CEO newsletters, product launches, partnership news and offers etc. – are delivered in a strategic, relevant and personalised manner. Further, by focusing on enhancing the value proposition of the program with a specific emphasis on communicating with the Silver tier members and above, s/he will play a vital role in driving key KPIs including member engagement ratio and un-subscription rate. This role will require the individual to work in an independent capacity and proactively lead key member communications initiatives as well as support the ongoing branding exercise to drive up awareness and desirability to use the Cathay Membership programme. Key ResponsibilitiesSupport the management and execution of the member engagement strategy for our customer relationship programme.Project manage and lead the design, execution and performance of the Diamond Shortlist to engage high-value member tierContribute to management of all loyalty program branding touchpoints – owned and paid – and constantly optimise with relevant content and offersSupport, engage and collaborate with communications and marketing teams across the business to manage an optimal cadence and calendar for member communicationsProactively ideate, design, implement and test new channels, content or engagement mechanisms to continuously improve marketable ratioSupport and lead reporting of member communications and engagement performance for tactical and existing campaignsSupport High-value member team in dialling up the Diamond brand and propositionCollaborate with Proposition team to design, introduce and review total program proposition; particularly for Silver tier and aboveContribute to development of loyalty program campaigns by setting campaign mechanics and optimising multi-channel communication and engagement journey to drive higher engagement and subscription ratePrepare post-campaign report and performance tracking to evaluate campaign effectiveness in partnership with Insights team to monitor and improve loyalty program brand awareness and consideration ratiosBenchmark competitor loyalty programs – both travel and lifestyle – to ideate and find ways to contribute to constant improvement of all membership touchpoints and offersSupport wider team in actively entering loyalty program awards to continue building credibility and recognition for the program within HK and worldwideRequirementsList requirements for the position:A university degree in business administration or other related discipline with 5 years relevant working experience in CRM and member engagement campaigns.Analytically focused yet creatively wired to create engaging marketing campaigns.Experience in CRM & digital marketing with an ability to manage agencies and vendors.An understanding of CRM loyalty marketing – understanding the key drivers of loyalty and the behaviour implication across the membership life cycleCustomer-centric mind-set and comfortable with analytics and marketing software and platformsStrong project-management skillsHighly organised and able to work autonomouslyStrong command in English, Chinese and Mandarin (both spoken and written)Strong networking and interpersonal skillsPersonal & Application InformationCathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Benefits of working as a Assistant Manager Membership Marketing in null:

● Excellent benefits
● Opportunities to grow
● Attractive package