Game Advertising Industry Operations

Responsibilities

1. Responsible for the advertising operations of content marketing (star map, expert native bidding, live broadcast advertising, etc.) in the massive engine game industry, and responsible for the advertising consumption and delivery effects of industry customers. Promote the execution of the plan and supervise the execution effect, so as to effectively improve the business growth of key customers and produce high-quality cases 2. Be familiar with the business logic of content marketing, have basic knowledge of performance advertising, can provide comprehensive business product solutions based on business scenarios and industry pain points, and precipitate industry operation methodology 3. Work closely with upstream and downstream teams, align goals and actions, promote product iteration and consumption penetration, and jointly promote the implementation of business strategies to get results.

Qualifications

1. Bachelor degree or above, more than 4 years of experience in Internet commercial advertising operation or related content marketing delivery experience, those with practical experience in buying content volume, commercial industry operation, and advertising delivery are preferred 2. Strong industry analysis ability and product operation ability, strong data analysis ability, can independently complete customer delivery analysis and delivery strategy guidance, summarize analysis reports, and precipitate methodology 3. Have a basic understanding of the customer business logic of the game industry and be familiar with Douyin content marketing 4. Good communication, coordination and cross-departmental collaboration ability, and have a high sense of responsibility, strong execution and promotion ability.