Manager, Consumer Assets Marketing

Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank. We are currently seeking a high caliber marketing professional to join us as Manager, Consumer Assets Marketing . Principal responsibilities:

• Formulating and implementing marketing plans in support of the business and marketing goals to capture business opportunities and support business growth on Credit Card and/or Personal Loan products
• Deliver effective and measurable multi-channel marketing campaigns for Credit Card and /or Personal Loan acquisition and portfolio growth
• Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programs
• Monitor program progress/ effectiveness and conduct post-program evaluation for future improvement

Requirements:

University degree in Marketing, Business Administration or a related discipline Minimum of eight years' experience in marketing, with exposure to Credit Card and/or Personal Loan business, or advertising/ media agencies preferred All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs Good communication, interpersonal, analytical, problem solving and project management skills Strong self-motivation and customer orientation, with the ability to work independently and under pressure Proficiency in both English and Chinese Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery