Tmall Division-Automotive Wholesale Car KA expert-Hangzhou

1. Merchant management and operation: Responsible for the brand under its jurisdiction Tmall's sales and operations are improved through daily operation monitoring and communication, data analysis, etc., coordinating resources and establishing cooperation mechanisms to help brands achieve growth 2. Brand management: responsible for the entire Taobao brand, all car owners and users, and all categories Operation penetrate the internal organization of the brand, leverage internal cross-department resources, influence high-level brand decisions and promote business innovation 3. Integrate resources: including promoting single-brand marketing events, promoting brand marketing resources to land on Tmall, and realizing major brand marketing events Explosion including the ability to integrate brand field resources, including new car launches, big orders, online and offline linkages innovative capabilities in layout and gameplay design such as live broadcasts and short videos 4. Industry experience and e-commerce experience: understand the development trends of the automotive industry and market structure distribution, and has a unique understanding of the online and offline channels and business models of the automotive industry responsible for the design and optimization of business forms for vehicle merchants, and assisting brands to achieve breakthroughs in online car sales models. , 1. More than 8 years of relevant experience in the automotive OEM/automotive Internet industry 2. Familiar with automotive products and markets, familiar with new marketing methods and trends, and having OEM sales department, vehicle model and car series resources 3. Rich comprehensive automotive marketing planning Experience and familiarity with brand construction and promotion models on e-commerce platforms 4. Have good analytical skills, strong market perception, and good communication and understanding skills.