Senior Marketing Manager

Position Title: Senior Marketing Manager

Experience Level: 10-15 Years

Location: Noida

Must-Have Skills: Marketing Planning || Content Strategy || SEO || Email Marketing || LinkedIn || Marketing Budgeting || Brand Development || Account-based Marketing

Objective of the Role

Build Damco offerings marketing strategy, execute the marketing plan with objective of brand establishment, and demand generation

Essential Responsibilities

• Develop and run marketing plan for various Damco Offerings. Owns opportunity generation targets
• Collaborate with Offering Heads/SMEs to build the marketing strategy and go to market themes
• Own the strategy and development of marketing collaterals for lead generation and nurturing
• Ensure Damco’s Visibility and Awareness in the right market
• Plan, execute, and analyze the demand acquisition strategy to meet revenue goals including a mix of marketing tactics (SEM, SEO, content marketing, LinkedIn, retargeting, etc.)
• Manage Damco’s website and microsite for performance, visibility, and conversions.
• Recommend and implement approaches to website architecture, UI/UX, content, linking, and other factors to improve organic visibility
• Gather and draw insights from data/user behavior that can help define areas for improvement and optimization
• Work cross-functionally with marketing, content, and tech teams to develop and manage A/B test optimizations, website projects, and other SEO initiatives
• Work with content teams to guide the strategy to impact visibility of content.
• Manage B2B reviews and listings sites like Clutch, G2, and Gartner Peer Insights etc.
• Should have experience of running Google Ads for technology services.
• Own and Improve conversions on organic marketing channels
• Responsible for mentoring, coaching, and advocating for team. Work with Subject Market Experts, Content, Design and Tech Teams

Qualification and Experience

• MBA (with Marketing/Communication specialization) or an equivalent degree.
• Minimum 10 years of relevant work experience in B2B Demand Generation.
• Must have experience in marketing budget management and ROI generation.
• Superior oral and written communication skills with an innate attention to detail.

About Damco

We are a global technology company with more than two decades of core IT experience. Our differentiators are technological prowess with unwavering back-end support on a wide range of technologies and industry-leading platforms.

At Damco, we take pride in building innovative, efficient, and robust IT solutions for our clients. We match the client’s business goals with our technology expertise and immaculate execution capabilities to solve issues that matter to the end-user.

Damco has developed hundreds of products and applications, redefined countless processes, built numerous technology teams and systems, and delivered significant financial results to customers from diverse verticals.

We believe in empowering our people to perform and grow by offering opportunities, learning, and inspiration—to ‘act and accomplish’. If you are a self-starter looking for an open and collaborative work culture to excel in career, we are the place for you.