Web Analyst

Responsibilities:

• test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders.
• experimental design to optimize website and marketing activities as well as new in-product initiatives.
• best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making
• with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
• changes and trends of online for customer behavior
• respond to requests for ad hoc analyses.
• with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders.
• solutions are scalable, repeatable, effective, and meet the expectations of stakeholders.
• opportunities to teach stakeholders basic analytics to educate and empower users.