Website Content Writer / Editor

Job Overview:

We are seeking an experienced Senior Content Writer to join our Content team. As a Senior Content Writer, you will play a crucial role in ensuring the quality and consistency of our content output. In addition to creating engaging website copy, you will also be responsible for reviewing and providing feedback on content produced by other writers.

Overall Objective:  

Lead the content quality assurance process and produce high-quality website copy that drives leads and conversions for SMBs. Ensure adherence to British English standards and cultural nuances.

KRAs:

Content Review and Quality Assurance:

• Review content created by other writers to ensure accuracy, clarity, and adherence to style guidelines.
• Provide constructive feedback and guidance to writers for improvement.
• Ensure content meets established KPIs and standards

Content Engagement and Readability:

• KPI: Flesch-Kincaid Reading Ease Score: Maintain above 80 score for all content (targeting easier readability for UK audiences).

Accuracy and Cultural Nuances:

• KPI: Zero spelling and grammar errors in all content (as evaluated by a professional editor or reputable grammar checking tool).
• KPI: Content adheres to British English spelling, punctuation, and grammar conventions.
• KPI: Content avoids cultural references or slang not understood by the UK target audience.

Website Brief Adherence:

• KPI: All content adheres to the agreed-upon website brief (word length, tone, target audience, key messages, etc.).

SEO Optimization:

• KPI: Keyword density within the recommended range for targeted keywords.
• KPI: Meta descriptions optimized for click-through rates and include relevant keywords.
• KPI: Compelling calls to action (CTAs) that encourage conversions.

Qualifications:

• Bachelor's degree in English, Mass Communication, or a related field.
• Must have studied in English medium in school.

Software Knowledge:

• Proficient in word processors (Microsoft Word, Google Docs).
• Grammar and spell-check tools i.e Grammarly
• Knowledge of Plagiarism checkers i.e. Copyscape, Turnitin
• Ability to write effective GenAI prompts
• Ability to judiciously use AI tools for self review and continuous improvement of work quality 

Essential Requirements:

• Experience in writing & reviewing website content.
• Written content for global markets.
• Strong command of grammar & punctuation.
• Excellent research abilities.
• Should have a portfolio showcasing diverse and well-crafted written content.
• Familiarity with SEO principles and best practices.
• Certification in Digital Marketing - Effective SEO Techniques.

Preferred Skills / Requirements:

• Experience in creating content for digital marketing and social media.
• Detail-oriented with a keen understanding of brand consistency.
• Ability to adapt writing style to different audiences and platforms.
• Ability to collaborate effectively in a team environment.
• Content writing/ creative writing certificate will be preferred.
• IELTS certification

Experience :

• 3-6 years of work experience in the similar role. 

Salary: Commensurate with skill and experience

Adaan Digital Solutions Pvt. Ltd (

Adaan Digital Solutions is a full-service digital agency specializing in visual communication design, content creation, content curation, and digital marketing. We offer consultation for digital transformation and fulfilling digital marketing services and solutions for businesses of all sizes and scales. As a digital fulfillment partner for leading publishers and digital agencies across Australia, India, Europe, Canada, the USA, and the Caribbean, we have built over 1 million websites for SMBs in the last 18 years of our operations. Our USP is creating Total Internet Marketing Environments (TIME) utilizing Technology, Innovation, Measurement & Experience across the web and mobile. We are proud to carry forward the legacy of the 100-year-old publishing group, Tej Bandhu Group.