# Marketing Automation Specialist, Dublin, k- k

We are currently seeking a creative, analytical, and highly organised Marketing Automation Specialist to join our client's growing marketing team, working in their vibrant office in Dublin 3.

Responsibilities :

• Strategic planning and daily management of multiple accounts.

• Optimise email campaign components .

• Monitor bid management of campaigns across networks to identify trends, opportunities, and areas of concern.

• Continual optimisation through testing to increase account performance, as well as conducting A/B testing across creative, copy, web pages and retargeting.

• Work effectively with the other members of the team to maintain effective results from all accounts.

• Have an overview of activity and results of all paid search activities, ensuring you adhere to best practices and standards.

• Coordinate budget and timelines for all campaigns.

Requirement :

• 3+ years experience of managing competitive campaigns and able to display experience of managing large budgets.

• Strong knowledge of Excel and Google Analytics with a passion for data analysis and data-driven decision-making.

• Strong knowledge of CRM systems such as salesforce & Hubspot

• The enthusiasm to keep abreast of industry standards, new technologies, and the latest approaches in digital marketing with the ability to communicate this to the digital team.

• Strong Knowledge of multiple biddable media platforms including display advertising, Google and Bing ads, social media, and remarketing

Package :

• 40k - 50k

• Full-time

• Permanent