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Woodie's is the market-leading DIY, Home& Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as one of the Top 75 Best Workplaces in Europe by Great Places to Work and an official Best Workplace for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity
We are currently recruiting for a Digital Marketing Manager to join our Marketing & Digital Team reporting to Head of Digital.
Skills and Qualifications:
Education and Experience:
Main role responsibilities include:
* Responsible for the overall digital marketing strategy from conception through to implementation and analysis of performance metrics, working with our Digital Agency and wider Woodie’s Marketing & Commercial teams.
* Lead Woodie’s digital activities to optimise the omnichannel customer journey, utilising social tools, content, and Search to help drive customer engagement, brand profile, and revenue growth.
* Technical understanding of SEO, Email, Analytics, Marketing Automation, UX, social media, paid advertising and website management & analytics.
* Staying up to date with market trends, conducting competitor analysis, and gathering customer insights to identify opportunities, challenges, and emerging trends, informing strategic decision-making.
Our benefits include:
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