Job Description - Category Marketing Manager - Hiring Fast
We are hiring an organized Category Marketing Manager to join our vibrant team at Abyat in Kuwait City Al Asimah Governate Growing your career as a Full Time Category Marketing Manager is an incredible opportunity to develop useful skills. If you are strong in creativity, teamwork and have the right experience for the job, then apply for the position of Category Marketing Manager at Abyat today!
ABYAT is the largest retail store in the Middle East built over 22,000 sqm and offering a selection of more than 22,000 products under one roof. The concept, idea, and trademark was developed 100% locally. From inspiring assortments of tiles, wallpaper, lighting, bathrooms and stylish kitchens, to tried and tested world-class plumbing and pipes, in addition to other unique products from building & finishing materials. ABYAT is a GCC closed shareholding company that started life in September 2005. Our key focal point is - always - the customer, and all of our business, from the store layout down to our services, is centered around the customer. With Kuwait as the company's launch pad, ABYAT is actively pursuing operations in Saudi Arabia, the United Arab Emirates, and Qatar. We are looking for a Category Marketing Manager, who will play a role in driving category growth, enhancing brand visibility, and contributing to overall business success through effective category management strategies and data-driven decision-making. Roles and Responsibilities: Category Strategy Development: Develop and implement a robust category strategy aligned with overarching marketing and business objectives. Market Research: Conduct in-depth market research to understand customer preferences, behaviors, and emerging trends within the category. Utilize data and insights to make informed decisions and identify growth opportunities. Campaign Planning and Execution: Plan and execute targeted marketing campaigns, promotions, and advertising efforts specific to the category. Collaborate with other Marketing teams to create compelling messaging and materials. Sales Performance Monitoring: Monitor sales performance and make real-time adjustments to advertising strategies as needed for optimal results. KPI Tracking and Analysis: Track and analyze key performance indicators (KPIs) related to the category, including sales, profitability, market share, and customer satisfaction. Make data-driven decisions and adjust strategies accordingly. Budget Management: Develop and manage the budget for category marketing activities, ensuring fiscal responsibility and resource optimization. Risk Identification: Identify risks associated with the category, such as changes in market conditions. Formulate proactive strategies to mitigate risks effectively. Influencer Collaboration: Collaborate with influencers and industry experts to promote products or services to their audiences. Enhance brand visibility and market presence through strategic partnerships. Competencies & Skills: •Strategic Thinking •Market Knowledge •Data Analysis •Collaboration & Teamwork •Innovation & creativity •Result Oriented •Budget Management •Risk Management •Communication Skills •Adaptability •Negotiation Skills •Leadership •Customer Focus •Ethical Decision-Making Requirement & Qualifications: Proven experience in marketing, or brand manager typically ranging from 3 to 5 years. Deep understanding of the industry in which the company operates Proficiency in using data analytics tools and interpreting market research. Understanding of market trends, consumer behaviors, and competitive landscapes. Ability to articulate complex ideas clearly to both internal teams and external stakeholders. Creativity and innovation in developing marketing campaigns, promotions, and advertising efforts. Familiarity with marketing technologies and tools, including data analytics, CRM systems, and digital marketing platforms. Ability to adapt quickly to changing market conditions and consumer preferences. Financial acumen to ensure cost-effectiveness and maximum return on investment. Ability to think strategically and develop long-term category strategies aligned with overall business objectives. Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree (MBA) is a plus. Relevant certifications in marketing, category management, or related fields may be advantageous.
Benefits of working as a Category Marketing Manager in Kuwait City Al Asimah Governate:
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