Mall Retail, Advertising & Promotion Senior Manager - Career Growth Potential

Job Responsibilities:

• Develop and implement comprehensive marketing strategies that align with the company's objectives and target audience.

• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.

• Conduct a market research and analysis to identify trends, opportunities, and challenges within the industry.

• Oversee the development and management of marketing campaigns across various channels (digital, print, events, etc), ensuring brand consistency.

• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience.

• Measure and report on the performance of marketing campaigns, adjusting strategies as needed based on data-driven insights.

• Stay up to date with the latest marketing trends and technologies, continuously seeking innovative ways to enhance our marketing efforts. 

• Oversee the leasing activities including contracts and ensure high occupancy and meet budget rent.

• Provide key inputs into development strategy, pricing and positioning as well as establishing and meeting annual financial targets.

• Monitor all asset management functions including leasing, marketing & promotion, property management, tenant relationship management and customer services.

• Formulate strategic planning on mall positioning, trade mix, tenancy mix, rental budget and leasing strategies.

• Maintain good working relationships with relevant Government departments and internal/external stakeholders.

• Proactively increase the asset value of the property by minimizing vacancy rate, employing attractive marketing techniques and promotional incentives to maximize leasing revenue/tenant satisfaction.

• Manage and oversee the lease administration process, including lease negotiations, renewals, terminations, and amendments, ensure all lease documents are accurately executed and filed.

Requirement:

• Bachelor's degree in marketing, Business, Estate Management or a related field is preferred.

• Minimum 5-7 years of experience in marketing, with at least 2-3 years in a senior or leadership role.

• Experience in property management, shopping complex or retail environment with involvement in asset enhancement project will be an added advantage.

• Excellent analytical, problem-solving, and decision-making abilities.

• Proficient in marketing automation and analytics tools.

• Outstanding communication and interpersonal skills.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Strategic thinking and planning capabilities.

• Creativity and the ability to develop innovative marketing strategies.

• Expertise in digital marketing, social media, email marketing, and content marketing.

• Proficiency in budget management and ROI analysis.

• Proven ability to be flexible, prioritize and manage multiple projects, as well as solve problems in a timely manner.

Personal Attributes

• Team player results driven.

• Positive, enthusiastic and passionate.

• Demonstrates initiative and the ability to be proactive.

• Strong work ethic, can-do attitude and hard working.