Digital Marketing Specialist

Job Description

· Develop and execute digital marketing campaigns across Google and social media platforms such as Facebook, Instagram & others.

· Manage and optimize paid advertising campaigns on Google & social media platforms.

· Crafting social media posts and managing content calendars.

· Conduct market research and analyse data to identify trends and opportunities for our SME clients.

· Collaborate with the creative team to develop and create engaging content for the various digital platforms.

· Monitor and report on the performance of digital marketing campaigns, using analytics tools to track KPIs and ROI.

· Keep up-to-date with the latest trends and developments in digital marketing, and provide insights and recommendations to the agency's clients.

· Liaising with clients to ensure the smooth operation of digital marketing campaigns

Requirements

· Candidate must possess at least a diploma in Marketing, Mass Communications or Business Administration.

· Proficiency in Adobe Creative Suite (Photoshop, InDesign) and Microsoft Office

· Understanding of responsive design standards

· Experience in Content Management Systems – Wordpress, Wix