Digital Marketing Executive / Manager (Work From Home) MYR 7000-MYR12000 - Start Now

Roles & Responsibilities

The Digital Marketing Manager/Executive is responsible for assisting the Operations team with effective client servicing and management among their assigned accounts to maximise client retention and revenue generation. The Digital Marketing Executive will also be responsible for collaborating with the sales and operations team to ensure timely and effective delivery of their clients’ campaigns.

Responsibilities:

• Working with the clients, sales team and operations teams to understand their business and goals to develop an effective digital marketing strategy, including, but not limited to:
• Working with the clients, sales team and operations teams to drive effective and timely setup, activation and delivery of clients’ digital marketing campaigns.
• Review digital marketing campaign setup and tracking:
• Supporting the digital marketing specialist team to review and monitor key metrics for digital marketing campaigns, including, but not limited to:
• Analyse digital marketing performance and analytics data and share insights with the team to develop optimization plans
• Collaboration with the digital marketing specialists to provide advisory and consultation to client’s digital marketing campaigns 
• Drive effective and responsive client servicing across all assigned accounts to maximise client retention
• Responding in a timely fashion to clients on their enquiries
• Facilitating for effective and timely resolution of clients’ issues and requests
• Website and landing page design and development campaigns
• Google ad campaigns
• Facebook & Instagram ad campaigns
• Programmatic and other online ad campaigns
• Search engine optimization campaigns
• Other digital marketing campaigns
• Google ad campaign structure (keywords/ targeting, ad copies & landing pages)
• Facebook & social media ad campaign structure (targeting and call-to-actions)
• Search engine optimization keywords
• Google analytics and ad conversion tracking
• Cost per thousand impressions (CPM) 
• Cost per click (CPC)
• Share of voice
• Click through rate (CTR)
• Cost per conversion
• Conversion rate
• Return on ad spend/ investment
• Organic ranking for SEO keywords
• Organic traffic and engagement 

What are we looking for?

• A strong work ethic, positive attitude and a genuine desire to learn
• Analytical with strong project management skills
• Ability to build rapport and develop strong business relationships
• Excellent time management and organisational skills
• Impeccable communication and presentation skills
• Experience in media/ marketing/ advertising not required but will be advantageous

Salary Range: RM7,000 to RM12,000