Marketing Professional - Online App

Responsibilities

• Develop and execute comprehensive marketing plans to drive user acquisition, engagement, and retention for the online app.
• Conduct market research to identify target audiences, market trends, and competitor analysis to refine marketing strategies.
• Implement digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEO, SEM, and mobile app advertising.
• Create compelling and engaging content for social media platforms, blogs, website, and other marketing channels to attract and engage users.
• Monitor and analyze key performance indicators (KPI) to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Collaborate with the design and content teams to develop visually appealing and persuasive marketing materials, including graphics, videos, and landing pages.
• Identify strategic partnerships and sponsorship opportunities to increase app visibility and expand user reach.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to ensure the app remains competitive in the market.
• Collaborate with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with overall business objectives.
• Track and manage marketing budgets, ensuring efficient allocation of resources to maximize return on investment (ROI).

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Professional, preferably in the digital marketing or mobile app industry.
• Solid understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using marketing tools and platforms, such as social media management tools, Google Analytic, email marketing software, and marketing automation platforms.
• Strong analytical skills to track campaign performance, generate insights, and make data-driven decisions.
• Excellent communication and creative thinking skills to craft compelling marketing messages and engage target audiences effectively.
• Self-motivated and proactive with a passion for staying updated on industry trends and emerging marketing technologies.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience with app store optimization (ASO) and mobile app user acquisition strategies is a plus.