Strategic Manager of Events

Job Summary

• The Strategic Manager of Events is responsible for developing and implementing the overall strategic vision and direction for an organization's event portfolio.
• This includes analyzing market trends, identifying new event opportunities, and aligning event initiatives with the organization's broader business objectives.
• The Strategic Manager of Events provides strategic leadership to the events team, collaborates with cross-functional stakeholders, and ensures the successful delivery of high-impact, revenue-generating events.

Key Responsibilities

• Develop and regularly update the organization's event strategy, ensuring it aligns with the overall business plan and brand objectives
• Conduct in-depth market and competitive research to identify emerging event trends, understand customer needs, and inform the development of new event concepts
• Lead the ideation and creation of innovative, impactful event experiences that drive engagement, revenue, and brand awareness
• Oversee the planning and execution of the organization's event portfolio, including conferences, trade shows, corporate functions, and other initiatives
• Collaborate with the events team, sales, marketing, and other stakeholders to align event activities with broader marketing and business strategies
• Analyze event data and metrics to assess the performance and return on investment of the organization's event initiatives
• Identify opportunities for improvement, streamlining, and scaling event operations to enhance efficiency and profitability
• Develop and manage event budgets, ensuring financial targets are met or exceeded
• Establish and maintain relationships with key industry partners, vendors, and venues to secure strategic event opportunities
• Provide strategic guidance and mentorship to the events team, fostering their professional development and promoting a culture of continuous improvement
• Represent the organization at industry events, conferences, and networking functions to build brand visibility and thought leadership

Required Qualifications

• Bachelor's Degree in Event Management, Marketing, Business Administration, or a related field
• 8-10 years of progressive experience in event management and strategic planning
• Proven track record of developing and executing successful, high-impact event strategies that drive measurable results
• Excellent project management, budgeting, and financial management skills
• Strong analytical and data-driven decision-making capabilities
• Exceptional communication, presentation, and stakeholder management skills
• Thorough understanding of event industry trends, best practices, and emerging technologies
• Ability to think strategically, identify new opportunities, and align event initiatives with broader business goals
• Demonstrated leadership skills and the ability to inspire and motivate a team of events professionals

Preferred Qualifications:

• Master's Degree in Event Management, Marketing, or a related field
• Industry-recognized certifications will be a added advantage
• Experience in a specific event sector (e.g., corporate, nonprofit, association, etc.)
• Familiarity with event marketing and promotion strategies, including digital and social media
• A strong network of industry connections and partnerships.