WordPress & Digital Marketing in AI Company

About Polar Frequency:
Polar Frequency is an innovative AI-centric software agency dedicated to creating AI innovations for businesses of various sizes and government entities. Our focus is on harnessing the power of AI to deliver unique and effective solutions tailored to the diverse needs of our clients.

Job Description:

We are seeking a talented and versatile individual to join our team as a WordPress & Digital Marketing Specialist. This role combines website building skills with marketing knowledge and expertise in email automation to drive our online presence and maximize our digital marketing efforts.

Responsibilities:

• Create and maintain websites using the WordPress platform, ensuring functionality, responsiveness, and user experience.

• Customize WordPress themes and plugins to meet the specific needs and requirements of our clients.

• Develop and implement digital marketing strategies aimed at increasing website traffic, generating leads, and improving conversion rates.

• Utilize email automation tools such as Mailchimp to create and manage email marketing campaigns, including segmentation, scheduling, and tracking performance metrics.

• Integrate Mailchimp with WordPress websites to capture leads, automate email sequences, and nurture customer relationships.

• Optimize website content and structure for search engine visibility and user engagement, employing SEO best practices.

• Monitor website performance and user behavior using analytics tools to identify areas for improvement and optimize conversion funnels.

• Stay up-to-date with the latest trends and technologies in web development, digital marketing, and email automation to continually enhance our online presence.

Requirements:

• Proven experience in using WordPress

• Strong understanding of digital marketing principles and strategies, with hands-on experience in email marketing and automation using tools like Mailchimp.

• Familiarity with SEO techniques and best practices for optimizing website content and structure.

• Excellent analytical skills and the ability to interpret data to drive informed decisions and improve performance.

• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

• Detail-oriented with a passion for delivering high-quality work and achieving results.

• Bachelor’s degree in a related field preferred.

If you are a creative problem-solver with a passion for web development and digital marketing, we encourage you to apply for this exciting opportunity to make a significant impact on our online presence and marketing efforts.