Activation Executive (Social & Programmatic) - Innovative Company

Company Type: Media Agency
Client Type: Retail, E-commerce
Role: Activation Executive | Senior Activation Exec
Channels: Paid Social + Programmatic Media Buying
Salary for Exec: 65K to 75K Package (All inclusive)
Salary for Senior Exec: 75K to 85K Package (All inclusive)
Location: Auckland

*Please mention your VISA Status/Working Rights in your resume*

Why work for this agency

• Award-winning agency for its culture and amazing place to work.
• 3 days work from the office + 2 days work from home.
• A dedicated budget set aside for your professional & personal growth.
• Set a career path for you to become an Account Manager in the future.
• Pet-Friendly office
• Amazing Tier-1 client campaigns to work on.

What you'll be doing

• Paid social advertising - planning, implementation, optimization, and reporting for all paid social channels such as Meta, LinkedIn, Snapchat, and TikTok.
• Programmatic advertising - planning, implementation, optimization, and reporting, utilizing key programmatic tools and channels, including DV360, The Trade Desk, Verizon, and YouTube.
• Constantly monitor campaign performance, analyzing key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
• Regularly communicate with clients to provide performance updates, reports, and recommendations to enhance campaign effectiveness.
• Prepare detailed performance reports that showcase the results of campaigns and their impact on client's business objectives.

Technical skills needed for the Job

• 1-3 years' experience managing paid social and/or programmatic advertising in an agency environment.
• Proficiency in Meta Tools Inc. Business Manager plus power editor/ads manager, Pixels, Audiences, Creative Hub, Campaign Planner, etc.
• Experience with Amazon DSP, Display & Video 360, Campaign Manager, TTD, XandR.
• Analytical skills to interpret campaign data, identify trends, and draw actionable insights.
• Experience working on multiple clients and campaigns concurrently within an agency
• Bonus if you have FB Blueprint, The Trade Desk, OR Google Analytics certifications.

Non-technical skills important for the job

• Communication Skills
• Project Management Skills
• Critical thinking & Problem Solving
• Adaptability & Continuous Learning attitude

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.