Marketing Associate

Marketing Associate for Azta Urban Salon

Azta Urban Salon is a premier chain salon with 15 branches in NCR and Greater Manila established in 2004. A pioneer in balayage and ombre color technology, Azta is a home for talented hair stylists in the Philippines. 

The Marketing Associate collaborates and directly works with the Marketing Manager in designing and implementing effective marketing strategies to build the brand and ensure positive customer engagement and conversion.

Overall, the Associate is expected to help establish the brand in the market and maintain its position through different tactics across various online and offline channels.

Key Functions include:

• Digital Marketing (including but not limited to Social Media Management)
• Local Community Marketing
• Sales Campaign Management
• PR Activation
• General Brand Management and Quality Control

Duties & Responsibilities:

• Conduct market research to identify market trends, customer preferences & behavior, competitor insights, and opportunities for growth
• Collaborate in campaign ideation and execution that will help brand visibility, product discoverability, and customer conversion
• Participate in organizing promotional activities such as product/service launches, new store openings, sales promotions, and mall events
• Manage social media through effective social listening and engagement
• Create relevant content aligned with the brand for each marketing channel
• Liaise between the company and suppliers such as printers, mall administration, and commissioned freelancers
• Create plans for assigned projects and campaigns
• Measure KPIs and report to the Manager for the performance of assigned campaigns and provide status updates for handled projects

Qualifications:

• Bachelor’s Degree in Mass Communication, Journalism, Advertising, Marketing, or similar courses (Fresh graduates are welcome.)
• Updated on online and offline marketing trends for lifestyle, beauty & wellness brands
• Social media savvy and has basic know-how on the features on Facebook, Instagram, TikTok, Pinterest, etc.
• Interest in fashion and beauty is a plus, but not required
• Strong copywriting skills with the flexibility to adapt to various platforms
• Articulate verbal communication skills
• Ability to meet deadlines and execute plans
• Experience in online tools such as Google Suite, Meta Creator Studio (formerly Facebook Creator Studio), Canva, and photo-editing tools
• Proficiency in MS Office applications such as Word, PowerPoint, and Excel
• Basic knowledge and skills in design, photoshop, and photography (preferred but not required)
• Strong organizational skills, problem-solving skills, and ability to prioritize efficiently
• Solid attention to detail and ability to handle projects simultaneously
• Willing to work in Katipunan, Quezon City area