Customer Marketing Manager

Job Description

About the Role:
As the Customer Marketing Manager, you will play a pivotal role in driving market share growth within the HVAC industry by leading B2B and B2G channel marketing strategies and execution. You will collaborate closely with cross-functional teams to develop and implement demand generation programs and marketing tools that support the sales process and enhance customer engagement.

Key Responsibilities:

• Lead the development of B2B and B2G channel marketing strategies to increase market share in the HVAC industry.
• Define and execute demand generation programs to drive awareness, engagement, and conversion among targeted customers and channel partners.
• Create marketing tools, including sales collateral, presentations, and digital assets, to support the sales process and enhance customer communication.
• Establish alignment with brand, sales, and product management teams to ensure cohesive messaging and strategy execution.
• Build influence across key stakeholders to gain buy-in and support for marketing initiatives and programs.
• Perform and review periodic market and program analysis to identify trends, insights, and opportunities for optimization.
• Develop in-depth value propositions for key products/series and provide communication tools to facilitate effective delivery to customers.
• Manage the overall lifecycle of the go-to-market (GTM) strategy, ensuring alignment with key stakeholders and driving continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in B2B and B2G channel marketing within the HVAC industry or related field.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Experience in developing and executing demand generation programs and marketing campaigns.
• Proficiency in market and program analysis, with the ability to leverage data to drive decision-making and optimize marketing performance.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.