HubSpot Digital Marketing Manager

The HDM will act as a consultant for the client and provide recommendations in using HubSpot for:
● Execution and improvement of functionality
● Troubleshooting
● Optimizing campaigns and workflows
● Process improvements

Here are the role's five core accountabilities:
1. Execution of account processes & HubSpot best practices at standards
2. Accomplishment of technical training for the job
3. Day-to-day client communications relating to projects and task trafficking
4. Delivering quality work within standard turnaround times
5. Learning & innovating with client tools

Responsibilities:
● Offer technical support and troubleshooting assistance to address any user issues or inquiries related to HubSpot implementation and usage.
● Optimize HubSpot workflows, email campaigns, landing pages, forms, and other marketing assets to drive engagement and conversions.
● Optimize HubSpot lead scoring, segmentation, and nurturing programs to maximize the effectiveness of inbound campaigns.
● Stay up-to-date with the latest HubSpot features, technologies, and certifications, and recommend new strategies and tools as necessary
● Communicate regularly with direct reports and team to provide updates on campaign performance, identify opportunities for improvement, and ensure alignment with the company goals.
● Work closely with the client and his/her account team lead to make sure that the scope and direction of each project are met, and commitments are delivered in the best quality standard
● Identify, prioritize, and resolve Client issues/concerns regarding the projects; Coordinate and provide a response and/or solutions; and do basic QA for best practices.
● Create Process Documentation related to HubSpot implementations,
improvements, and best practices for the client

Qualifications:
Education:
Bachelor's Degree preferably in Marketing, Information Technology, Business Management,
Mass Media, or related fields

Experience
● At least 2 years of work experience with strong project management qualities and potential to lead.
● At least 2 years of experience in inbound marketing using the HubSpot platform for different clients
● In-depth knowledge of HubSpot's marketing automation, lead management, and CRM functionalities.
● Strong technical skills and proficiency in working with HubSpot
● Familiarity with integration testing and troubleshooting
● Knowledge and experience in working with digital projects, such as websites, EDM, landing pages, and social media.
● Excellent problem-solving skills and the ability to analyze complex business requirements and translate them into actionable HubSpot solutions.

Nice-to-haves:
● Experience in providing training and support to end users
● Knowledge of different website CMS, basic SEO, digital design best practices
● Knowledge of other marketing platforms

Desired Attributes:
Qualities:
● Very good verbal and written communication skills (9/10)
● Excellent listening skills (9/10)
● Critical thinking skills (9/10)
● Very good decision-making skills (9/10)
● Highly organized (9/10)
● Can work independently and manage own work (9/10)
● Fast learner
● Can handle pressure while remaining calm and composed
● Excellent communication and interpersonal skills, with the ability to collaborate
effectively with cross-functional teams and clients.
● Ability to prioritize and manage multiple projects simultaneously, while
maintaining attention to detail and meeting deadlines.
● Excellent time-management skills
● Willing to work outside the normal APAC shift (UK, US timezones)