Lead Generation Associate

Job Description

At Health Via Modern Nutrition, we believe that what you put in your body today is the foundation for who you become tomorrow. We’re obsessed with pushing the limits of human performance, metabolism, and longevity.

Our flagship product, Ketone-IQ, allows everyone to fuel with ketones: a metabolic superfuel — no fasting or keto diet required. A growing body of research shows that ketones can deliver significant benefits for everyone — from elite athletes and office workers to those who want to manage chronic disease or simply live a healthier life.

Ketone-IQ was developed through our $6 million research contract with the US Department of Defense and in close partnerships with world-class researchers and leading universities. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. We believe in the power of storytelling, partnership, and innovative marketing strategies to drive growth and create meaningful connections. As we continue to expand our reach, we're looking for a passionate Marketing Associates with lead generation experience to join our team, each specializing in Podcast Partnerships.

Job Responsibilities

• Strategic Content Creation & Distribution: Launch and scale organic guest interviews across YouTube, Podcasts, and other Media Channels, tailoring content to engage specific demographics effectively.

• Lead Generation & Outreach: Proactively identify and source potential partners, conducting both warm and cold outreach to explore new opportunities.

• Partnership Negotiation & Management: Work closely with partners to negotiate deal terms, ensuring alignment on objectives and deliverables. Manage the partnership lifecycle, from initial contact to project completion.

• Insightful Coordination & Planning: Coordinate interview bookings and prepare detailed briefs for guests, highlighting key narratives that resonate with partners' audiences and encourage customer conversion to HVMN.

• VIP Relationship Management: Build and maintain strong relationships with key partners, offering personalized attention and ensuring a positive, productive collaboration.

• Innovative Audience Targeting: Continuously research and identify new target audiences. Contribute to the media planning process by recommending strategies, targeting approaches, and rate negotiations to maximize reach and engagement. Qualifications

• Flexible with Time: Capable of operating within US-based hours, from EST to PST schedules, ensuring seamless communication and collaboration across time zones.

• Experienced in Partnerships: Bringing at least 2 years of relevant experience in building and nurturing partnerships, ideally within the consumer goods sector or e-commerce. Your background illustrates a track record of mutual growth and success.
  
   
• Skilled Negotiators: Armed with outstanding negotiation skills, you're adept at articulating value propositions, fostering relationships, securing favorable partnership terms, and crafting clear, persuasive communications.
  
   
• Masters of Communication: Boasting excellent English written and verbal skills for customer-facing roles, with the poise and professionalism to represent our company as the primary contact for our valued partners.

• Exceptionally Organized: Your elite organizational skills are matched only by your meticulous attention to detail, allowing you to manage tasks efficiently and effectively.

• Project Management Pros: Equipped with the ability to oversee multiple projects simultaneously, from coordinating logistics to ensuring the timely fulfillment of partnership agreements and related tasks.

• Adaptable and Eager: Thrilled by the prospect of contributing to a fast-paced, rapidly growing company. You’re ready to wear multiple hats, adapt to changing priorities, and help establish best practices in an evolving environment.

• Driven by a Killer Instinct: You possess a relentless determination to tackle challenges head-on, learn on the fly, and accomplish tasks beyond your immediate skill set. No task is too small, and every challenge is met with purpose and resolve.