A sales and marketing associate is an important employee in a company to coordinate the sales. Their main function is to take initiatives on advertising and marketing. They also assist in developing marketing materials. They are also required to prepare proposals for sales. The major part of their job is to analyze sales and relevant marketing statistics for better business plans. They must ensure that advertising improves their sales and brand awareness. The responsibilities include the implementation of customer feedback methods and participation in multiple trade shows. They are also known to organize promotional events for better reach. The research on competitor’s services and market success. In simple words, sales and marketing associates deal with brand promotion and extensive advertising across all channels of media.
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The expected duties to be performed by a Sales & Marketing Associate (Sales) include:
● Interacting with customers for trustworthy relationships
● Drafting sales proposal and reviewing
● Raising branch awareness through customer interaction on social media platforms
● Reporting on sales forecast
● Coming up with effective strategies for sales
● Collaboration with the marketing design team
● Collaboration with the content marketing team
● Maintaining records of campaigns
● Analyzing the market trends
● Analyzing the market statistics
● Strategizing on new ways to improve sales
The desirable qualifications for a Sales & Marketing Associate (Sales) position are:
● A relevant bachelors degree in communications, business administration, sales, and marketing
● Previous experience of working as sales and marketing associate
● Proficient at using MS office suite
● Deep knowledge in sales and marketing metrics
● Ability to understand customer behaviour
● Proficiency in organizational skills
● Ability to manage time effectively
● Great communication skills
● Ability to deal with customers
A Sales & Marketing Associate (Sales) should possess the following key skills:
● Having strong interpersonal skills
● Good communication skills
● Ability to use the computer systems and software
● Deep knowledge of sales and marketing
● Ability to work in a team for optimum results
● Understanding market metrics
● Efficiency in conducting market research
● Finding new revenue opportunities
● Assisting the manager in presentations
● Coordinating with marketing and content teams
● Creating marketing materials
● Implementation of promotional events
● Raising awareness through campaigns
● Analyzing competitors performance
● Maintaining social media platforms for interaction
● Writing and proofreading press releases
● Performing management and administrative tasks
● Scheduling meetings and answering emails
● Maintaining cordial relations with potential clients
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