AVP, Product Designer, Group Design, Consumer Banking Group

What you'll be doing 

As a Product Designer in DBSʼ Consumer Banking Group, youʼll shape the digital banking experience for millions of customers across the region. Youʼll join Group Design to turn complex financial journeys into joyful, trustworthy experiences that people rely on every day, enabling them to live more and bank less. 

Youʼll be responsible in designing key end-to-end customer journeys on our banking platform. Youʼll partner with business, technolgy, and research to define problems and shape solutions that move key metrics and uplift the experience. You bring strong product thinking, visual craft, and systems‑level design to raise the quality bar for the team and the broader CBG experience. 

You’ll be part of a focused Digital Channel team, a small, high‑impact group responsible for shaping the end‑to‑end experience across our key digital touchpoints – including our mobile and web platforms. This team plays a critical role in ensuring quality, consistency, and coherence across journeys, setting the bar for how DBS shows up to customers every day. You’ll work across product areas to connect experiences, raise design standards, and drive a seamless, trusted banking experience at scale. 

Key Responsibilities 

• Work closely with cross‑functional teams to shape the end‑to‑end design of key journeys, from opportunity framing and discovery through to shipped product and post‑launch iteration. 

• Turn customer insights, competitive analysis and data into clear product bets, experience principles, and design decisions that move customer and business outcomes. 

• Design at multiple fidelities – from rough storyboards and flows to high‑polish UI and motion – to help teams think, decide, and ship at speed. Work closely with business and technology to shape roadmaps, scope solutions, and de‑risk complexity early with prototypes and experiments. 

• Contribute to and extend our design systems so experiences feel coherent across channels while meeting accessibility and regulatory requirements. 

• Champion UX quality in the team: hold high design quality that connect design to commercial impact, and help others make better decisions with design. 

• Collaborate with research to plan, conduct, and synthesise studies; bring the voice of the customer into everyday decisions, not just big projects. 

You’re a great fit if you 

• Have 5–8+ years of product design experience with a strong portfolio of shipped work that improved customer outcomes and key metrics 

• Think in systems: you map complex journeys, define mental models, and design patterns that scale across products and markets. 

• Bring strong product thinking and visual craft: you frame problems, explore options, and land clear, well‑crafted solutions that connect to strategy 

• Communicate and collaborate effectively with senior partners and other designers, explaining the “why”, bringing teams along, and influencing decisions beyond your immediate team 

• Navigate ambiguity and constraints with confidence, structuring messy problems, making trade‑offs explicit, following through after launch, and always advocating for customer experience. 

• You have enough curiosity and drive to stay savvy about the industry and design trends. 

Bonus points 

• You enjoy working in a tight‑knit, diverse team where people bring different backgrounds and perspectives, and use that mix to push the work further 

• You have worked in the fintech industry, banking or similar complex sector 

• You actively contribute to the UX community. 

About DBS 

DBS is a leading financial services group in Asia. We are headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia. 

We were named the Best Bank in the World by Global Finance in August 2018—the first Singapore and Asian bank to receive this honour & named as "World's Best Bank" by Euromoney in 2025, marking their third time winning this top accolade since 2019. 

We want our customers to Live more, Bank less. And we want to make banking invisible. 

Every day, there’s a lot more to explore, experience and enjoy—and a lot less time to do it in. That’s why we’ve created banking that’s fast, natural, effortless. Banking that’s with you wherever life takes you, instead of taking you away from life. So you can enjoy a lot more life, with a lot less bank. 

About Group Design 

We create digital products that deserve to be built because they solve real problems in an impactful way with empathy. 

We go beyond numbers 

Every dollar means something. No one actually wants money. We want what it can give us. So we acknowledge that money is not really about money. We inject emotion into our products to go from transactional to magical. 

We have one profound idea 

Ambiguous products make ambiguous experiences. We push for a single, clear value proposition and ask of every feature: will adding this feature dilute that idea or make it stronger? 

Connect with us 

https://medium.com/dbs-bank-design 

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