Brand Executive

Position Snapshot

• Location: Singapore, Changi Business Park


• Type of contract: Permanent

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world.  At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.  A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.  With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Executive to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Brand Executive.. 

1. Support the Brand Manager in developing and executing the brand strategy and annual marketing plans to deliver business and brand objectives.


2. Be an integral member of the cross-functional business team, contributing to business planning and the successful execution of brand initiatives.


3. Monitor brand performance across total business, brand, SKU, portfolio, and provide insights and recommendations to drive growth.


4. Analyse consumer insights, market trends, competitive activities and category performance to identify opportunities and recommend relevant marketing actions.


5. Lead Brand Operations by coordinating end-to-end execution of marketing activities, including artwork development, packaging updates, product launches, POSM, agency management, approvals, timelines, and cross-functional alignment to ensure flawless execution.


6. Plan, coordinate and execute integrated marketing campaigns, including consumer communications, digital, media, in-store activation and innovation rollouts.


7. Evaluate the effectiveness of marketing programmes using pre- and post-campaign analysis, translating learnings into continuous improvement.


8. Support Brand Managers to manage the assigned PFME budget responsibly, ensuring effective allocation, tracking and compliance with company guidelines.

What will make you successful...

• Bachelor Degree in any related discipline


• Experience in marketing or brand experience


• Excellent Communication skills