CMBS Product Commercialisation Specialist SG

Responsibilities:

Commercial Data and Financials

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)


• Ensure cost of acquisition and cost to serve are within budget allocated


• Prepare monthly reporting decks and commercialization dashboard

Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence

• Design and drive the GTM strategy for Commercial Banking products/services


• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy


• Review competitor landscape and review customer journey


• Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc

Sales Enablement and Sales Productivity

• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement


• Tabulate and review Sales Incentive Program (SIP) for SME team


• Monitor sales productivity and propose sales campaign to drive additional efforts

Channels Management / Cross-Functional Coordination

• Work closely with various departments such as marketing, transaction banking and retail banking

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field


• Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech


• Strong interpersonal skills to collaborate effectively across departments/functions


• Experience launching and scaling new products is an advantage


• Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights


• Good communication skills, written and spoken with the ability to communicate at all levels
  
  Planning and organizing