Director of Sales - Corporate

Sales Leadership & Strategy

• Lead and inspire the Corporate Business Development team to deliver and exceed revenue goals across Singapore hotels.


• Develop and execute corporate sales strategies to secure preferred hotel status and maximise account value.


• Set clear goals, monitor performance, and coach the team to achieve strong outcomes.

Corporate Account Development

• Manage and grow strategic corporate accounts, driving both transient and group business.


• Proactively identify new corporate opportunities and increase share of wallet from existing accounts.


• Negotiate optimal rates and commercial terms aligned with revenue and yield objectives.

Demand Generation & Revenue Optimization

• Drive room, catering, food & beverage and ancillary revenues in line with hotel budgets.


• Leverage data, analytics and revenue insights to support pricing, forecasting and negotiation.


• Maximise up‑selling and cross‑selling opportunities across the portfolio.

Stakeholder & Relationship Management

• Build strong partnerships with hotel teams, Global Sales Offices (GSOs) and regional stakeholders.


• Work closely with Revenue Management, Events Management and Business Conversion teams.


• Represent the hotels at sales missions, trade shows, client events and industry engagements.

Sales Operations & Governance

• Contribute to area sales plans, budgets and market audits.


• Ensure CRM accuracy and compliance with sales policies, systems and procedures.


• Monitor performance against budget, prior year and market benchmarks.

People Development

• Mentor, train and develop team members, including onboarding of new hires.


• Support recruitment, performance management and, where required, disciplinary processes.


• Foster a high‑performance, collaborative and ethical sales culture.

Skills & Experience

• Proven senior sales leadership experience in hospitality, luxury hotels or a related sector


• Strong corporate account management and negotiation expertise


• Demonstrated ability to lead, motivate and develop sales teams


• Strong business analytics, budgeting and commercial acumen


• Excellent communication, presentation and stakeholder management skills


• High level of professionalism and integrity


• Strong proficiency in Microsoft Office


• Experience with Delphi.fdc (Amadeus Advanced) and related sales systems preferred


• Understanding of revenue management and optimization principles

Personal Attributes

• Strategic, results‑driven and client‑focused


• Confident working in a multicultural and fast‑paced environment


• Agile, collaborative and solution‑oriented