Executive/ Senior Executive/ Assistant Manager Media Planning (Brand and Marketing)

Job Description

The successful candidate will join the Media Planning (MP) team with SIA’s Brand & Marketing Department, Sales & Marketing Division. The team partners the appointed media agency to develop and deliver media strategies that support business objectives and strengthen SIA’s global brand presence. 

You will support the planning, execution and optimisation of media campaigns across markets and channels, ensuring effective use of media investments to drive brand consideration and purchase intent.

Key Responsibilities

1) Media Operations & Campaign Management

• Partner the media agency to develop media strategies, campaign plans and the annual campaign roadmap.


• Plan and optimise media buys across relevant channels to maximise reach, performance and brand impact. Ensure good pacing of media spends against annual budget.


• Monitor campaign performance, review pre- and post-campaign reports, and recommend optimisation actions.


• Ensure timely and accurate implementation of media plans, in accordance with campaign briefs and business objectives.


• Work with BUs and overseas stations to ensure alignment of major campaign communications and/or to support them in their campaign planning.


• Engage media partners to identify opportunities, innovations and partnerships.


• Support ad suspensions and media-related activities during crisis communications.

2) Agency Management

• Track closely and audit areas such as retainer scope planning and allocation.


• Work with agency to review performance/outcomes on a timely basis.


• Facilitate workshops and discussions between SIA, media and creative agencies to support planning, capability-building and collaboration.


• Provide clear direction and ensure the media agency delivers against agreed objectives, timelines and performance expectations.

3) Territories Management

• Ensure station media plans are aligned with SIA’s global marketing strategy.


• Support stations in developing local media plans that complement Head Office campaigns.


• Drive sharing of best practices and media planning capabilities across the SIA network..

4) Budget Management and Administrative Duties

• Manage media budgets to maximise return on investment and media efficiency.


• Track media spend, campaign savings, billing and payment status.


• Verify media plans and invoices, ensuring audit compliance and timely processing in partnership with the BMD Finance team.

Requirements

• Degree in Business / Marketing


• Media planning or media industry experience and knowledge will be advantageous.


• Able to manage multiple priorities, meet deadlines and perform effectively in a fast-paced environment.


• Good stakeholder, vendor and agency management skills.


• Excellent interpersonal and communication skills, with strong attention to detail.


• Willingness to learn and able to pick up new things quickly.


• Strong analytical and budgetary skills.


• Proficient in Office 365 applications


• A proactive, positive team player who can work independently and collaboratively.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.