Field Sales & Activation Executive Singapore - NOCCO | Barebells | Vitamin Well

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Vitamin Well Group in Asia Pacific

In Asia Pacific, we grow through strong distributor partnerships and high-impact consumer activations. The region represents a strategic growth priority, driven by ambitious expansion plans and a clear expectation of in-market execution. From our APAC Hub in Singapore, we operate with our brands NOCCO, Vitamin Well and Barebells across fitness and retail channels – and see significant further potential for expansion.

To accelerate growth and strengthen our commercial presence, we are now looking for a dedicated Field Sales & Activation Executive.

About the role

This is a commercially driven, field-based role focused on accelerating distribution, sales and brand execution across Singapore.

You will be responsible for growing our presence across gyms, fitness partners, retail and other relevant local accounts. The majority of your time will be spent in the market – visiting customers, identifying and winning new accounts, strengthening existing relationships and ensuring consistent brand execution at point of sale.

Sales is at the core of the role, but your responsibility goes beyond winning the account. You will also plan and execute local activations, sampling, events and demos, and ensure our brands are visible, available and strongly represented at customer sites. This is a hands-on role for someone who enjoys combining commercial ownership with getting things done in the market.

The position is employed by our local distribution partner in Singapore and fully dedicated to Vitamin Well Group. You will work closely with the local distributor team in day-to-day operations, while reporting to the Sales Manager APAC, Distributor Markets. The role is based in Singapore and is primarily field-based across the market.

In short your responsibilities will be:

• Deliver on monthly volume, distribution and other commercial targets through well-planned routes and purposeful customer visits.

• Manage and grow existing accounts through regular follow-ups, strong relationships, smart prioritisation and upselling and cross-selling opportunities.

• Proactively prospect, approach and win new accounts to expand the presence of NOCCO, Barebells and Vitamin Well across Singapore.

• Secure regular orders and strong execution at customer sites, including product availability, visibility, pricing and display standards.

• Plan and execute sampling, activations, events and demos, including coordinating sampling teams and taking ownership of agreed larger activations from planning through execution and follow-up.

• Own the field execution of our branded fridge placements, from identifying suitable sites and coordinating placements to following up on stock, product range, visibility and performance.

• Work closely with the distributor and Vitamin Well Group teams, staying on top of customer needs, competitor activity and market trends and turning insights from the field into action.

What you can expect

• A market-facing role where your work has a direct impact on our growth in Singapore.

• The opportunity to work across both sales and activation, from identifying commercial opportunities to seeing them come to life in the market.

• Close collaboration with regional teams, with visibility across the wider organisation.

• An opportunity to combine an interest in fitness, community and active lifestyles with a driven, field-based commercial career.

Who are you

You are a commercially driven sales professional who enjoys being out in the market, meeting customers and turning opportunities into business. You are comfortable approaching new customers, building relationships and asking for the sale, while understanding that strong results come from consistent follow-up and execution.

You thrive in a hands-on environment and take ownership of your customers and priorities. You are proactive, structured and comfortable working independently, while also enjoying the practical side of building brands in the market – from customer execution to activations and events.

You have a genuine interest in sports, fitness and active lifestyles and understand the communities our brands are part of. You are also a team player who shares insights and contributes to the wider team's success.

Essential skills to succeed

• Relevant experience in field sales, account management or new business development, including experience winning new accounts.

• Demonstrated experience managing and growing customer accounts.

• Comfortable working independently in a field-based role and taking ownership of day-to-day execution.

• Fluent in English.

• Strong local knowledge of Singapore.

• Experience within the fitness industry or familiarity with the local fitness community is highly valued.

• Legal right to work in Singapore, as visa sponsorship is not available for this role.

How to Apply

Application deadline: October 31st 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.