This role is about communicating and managing the narrative about the Hospital heritage and future with the public, community and various authorities. Hence, the candidate has to exhibit this aspect and how coming from previous work experiences in branded companies help.
A good at story-telling through strong and mass-appealing images, 2D visuals/3D iterations, designs alike, creative and cohesive images which embody the octogenarian-hospital with its rich colonial history. At the same time, the outputs must respect and celebrate the heritage which co-exists with the past and present The candidate must effectively communicate a harmonious, consistent, cohesive embodiment of the hospital's now and future brand identity, which can range from every asset, logos, to online platforms' layouts and traditional marketing materials, from the moment one steps into the campus.
Conceive and implement concepts, guidelines and strategies which harmonise yet elicit the distinct character and uniqueness of the hospital, past, present and future, and bring them to fruition, with internal stakeholders, community partners in Queenstown, and the public.
Collaborating and working closely with different department leads and HoDs, especially the Campus Planning Office, architects and consultancy firms, to obtain knowledge of each of their expectations and requirements.
Excellent working knowledge of software such as Photoshop, Illustrator, InDesign, etc.Annex
Most of all, the individual needs to be a friendly, empathetic, pleasant, affable communicator who can listen attentively to the needs and consider carefully all requests of internal stakeholders and the community
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