Senior Manager, Loyalty Marketing

[What the role is]

[What you will be working on]

Performance Tracking & Reporting

• Monitor the team's key performance indicators (KPIs) and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends.
• Work closely with the data team to streamline and automate recurring reporting processes.

CRM & Salesforce Management

• Serve as the team's primary Salesforce CRM contact.
• Generate reports, maintain dashboards, and ensure data accuracy across the platform.
• Troubleshoot data discrepancies and support campaign builds.
• Liaise with technical teams on dashboard enhancements and new reporting requirements.

Campaign Analytics & Insights

• Review campaign performance against targets upon campaign completion.
• Prepare post-campaign analyses with key learnings and actionable recommendations.

Presentations & Stakeholder Decks

• Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates.
• Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation.
• Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting.

Transaction Audits & Data Integrity

• Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance.
• Flag anomalies and coordinate with relevant teams to resolve discrepancies.
• Maintain proper documentation of audit findings.

Data & Dashboard Development

• Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs.
• Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics.

Ad-hoc Analysis & Support

• Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls.

[What we are looking for]

• A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required.
• A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
• Prior experience in loyalty or a related industry is advantageous
• Proficient in Salesforce CRM and data visualisation tools such as Tableau
• Strong knowledge of Excel and PowerPoint for analysis and reporting
• Ability to translate complex data into clear, actionable insights
• Experience in campaign performance reviews and post-campaign analyses
• ​Skilled in preparing and delivering high-quality presentations and stakeholder decks
• Strong written and verbal communication skills
• Organised, proactive, and able to manage multiple priorities independently
• Collaborative with the ability to build effective relationships with internal and external partners