Meta Ads Manager - - Cape Town, South Africa

About the Client:

Our client is based in Florida, USA, and runs a digital marketing agency focused on the home services and contractor industry. The client handles local home service businesses seeking growth with SEO and PPC.

About the Role:

We seek a highly skilled and creative  Meta Ads Manager who will create, implement, and optimize Meta (Facebook and Instagram) advertising campaigns to achieve the company's marketing objectives. The ideal candidate must have the skills to analyze data, identify target audiences, and craft compelling ad creatives, along with proven experience in driving quality traffic, maximizing conversions, and increasing ROI. 

Experience in contractor marketing or the home services niche is a must. 

Additionally, proficiency in lead generation for small contractors is preferred.

What You'll Be Doing:

• Develop comprehensive Meta advertising strategies aligned with business goals and target audience preferences.
• Conduct thorough market research and competitor analysis to identify opportunities and industry trends.
• Collaborate with cross-functional teams to integrate Meta advertising efforts with overall marketing campaigns.
• Set up, launch, and monitor Meta advertising campaigns.
• Create ad copies, headlines, and visuals that resonate with target audiences and drive engagement.
• Analyze campaign data to evaluate performance, identify areas for improvement, and make data-driven decisions.
• Generate regular reports outlining key metrics, trends, and insights to stakeholders.
• Manage advertising budgets effectively to ensure maximum return on investment.
• Monitor spending, adjust bids, and allocate resources based on campaign performance and objectives.

Who We Are Looking For:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in managing Meta advertising campaigns.
• In-depth knowledge of Meta advertising platforms such as Facebook Ads Manager.
• Strong analytical skills and proficiency in data analysis tools like Facebook Analytics, Google Analytics, etc.
• Creative mindset with the ability to develop compelling ad creatives and messaging.
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Experience in the home services niche or contractor marketing is a must.
• Must be proficient in lead generation for small contractors.

Position: Meta Ads Manager

Remote Status: Fully Remote

Working Hours: 9 AM - 6 PM EST

Holidays: US Local Holidays

Salary: USD 1000 - USD 1500

Internal Job ID: 0230