Senior Performance Marketing Specialist - Urgent

About Softonic:

Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.

At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.

Our culture is built on four core values:

Step up: We are proactive and take ownership of our work. We do the right thing, even when it's hard.

Work smart: We're efficient and effective, making the most of our time and resources.

One team: We collaborate and care for each other. We're proud of what we accomplish together.

Think big: We're curious and open to new ideas. We challenge ourselves to grow and innovate.

We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.

Check the video : What´s like to work in Softonic!

About the position

The Senior Performance Marketing will be responsible for the planning and execution of digital marketing initiatives for softonic properties. Utilising a range of acquisition channels including Google Ads, Bing Ads,, Facebook. etc This will assist in planning the media budget and managing agency relationships for paid media.

The ideal candidate will be a highly analytical and hands-on problem solver with a proven track record of successfully managing performance marketing campaigns with proven results in acquisition.

In this role, you will be responsible for creating and managing paid media campaigns and analysing and improving performance.

REQUIREMENTS

Key responsibilities

• Launch and manage acquisition campaigns on Google Ads, Bing Ads, Facebook and other traffic sources
• Optimize campaigns’ components including A/B testing, Bid management, Testing/Analysis, Ad Copy, Cost per Conversion, Cost per Click, Keyword Research, etc.
• Analyse and report on live and test marketing campaigns.
• Work together with Product team on new initiaves
• Analyse performance of landing pages in order to improve conversion rate.
• Support the marketing team to help reach the Softonic strategic goals as well as meeting/exceeding monthly and annual goals for the channel.
• Develop and execute a plan for driving engagement of newly acquired customers
• Conduct multi-variable testing for all marketing to ensure a positive user experience
• Ensure diversification of acquisition channels, while maintaining overall ROI goal.
• Forecast marketing campaign growth and ROI. Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insight
• Track KPIs to assess performance and pinpoint issues. Monitor daily results and improve the performance of KPIs.
• Keep abreast of PPC and SEM trends and make data-driven recommendations

Minimum experience and qualifications

• Bachelor's degree in Marketing or related field, or and equivalent work experience.
• 4+ years of experience in performance marketing with an emphasis on data analysis.
• Expertise across media platforms such as Google Ads, Bing Ads, Facebook, Criteo etc.
• Strong understanding with website analytic tools and generating campaigns reports (Google Analytics, Google Tag Manager).
• SEM experience and success managing Google Ad campaigns.
• High knowledge driving traffic for affiliate offers is a plus.
• Ability to work with landing pages.
• Speed and efficiency working with a Customer Data Platform or first party data to gain insights and provide actionable solutions.
• Intellectual curiosity and motivation to understand what drives consumer behavior through quantitative and qualitative data.
• Proactive professional with analytical skills.

Why Softonic?

• Workplace & benefits:
• Dining Room
• Gaming room& Terraces
• Fresh Fruits, Coffee, Snacks & Drinks
• Pizza & Beers Every Thursday
• Private Health Care
• Language Classes (English & Spanish)
• Internal Training Program
• Discounts At Gyms & Restaurants
• Flexible Work Schedule ( home office and 2 days/week in the office)
• Day off at your birthday & other´s evenings off

Discover more....

• https://hello.softonic.com/why...

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status or any other characteristic. If you need any specific accommodation / adaptation due to a disability during the recruitment process, please send us an email to [email protected] with your request and we'll contact you.