Global PR & Event Lead

Join us during a time of exciting worldwide expansion as Global PR & Events Lead. In this role within our Global Customer & Marketing team, you will support Hästens primarily by increasing targeted brand awareness and relevance by designing and executing PR strategies across our communication activities. Hästens is in a high-growth phase as a company, so this position will be pivotal in supporting the global teams responsible for executing the organizational growth.

Responsibilities

• Develop strategies for Hästens PR. Support the overall Brand, Customer Engagement, Marketing, and Communication objectives by activating existing and new customers among our target audience
• Regularly update these strategies, taking into account new developments and trends as well as marketing insights.
• Define responsibilities across the organization (e.g. role of headquarters vs. local organizations and our distribution network).
• Translate the PR strategies into actionable annual plans for all PR touchpoints.
• Oversee daily operations of all PR activities and manage the team of PR coordinators and PR agencies.

Communication campaigns and initiatives

• Key stakeholders in developing and executing strong PR campaigns.
• In charge of planning and executing all corporate PR initiatives for Hästens (such as events, press tours, exhibitions, collaborations, and sponsorships). Collaborate with and manage PR agencies and local distributers and their agencies to bring Hästens campaigns to life globally.
• Manage influencers and staying in touch with ambassadors directly. Negotiate contracts, manage briefings, approve content, and create reports.
• Collaborate with the Social Media team to create impactful campaigns; suggest content and share ideas that can be used across all platforms, including Instagram, Facebook, LinkedIn, YouTube, and Pinterest. Evaluate together with the team.

Reporting

• Evolve standard reporting for all touchpoints including measurement and evaluation of relevant KPIs. Share reports on a monthly, annual, and campaign basis. Action learnings for continuous improvement.
• Share reports within the organizations to foster a deeper understanding of communication channels.
• Regularly benchmark against the competitive set.

Investment plan

• In charge of annual investment planning for all PR channels as part of the overall marketing investment plan process.
• Manage the approved budget on an ongoing basis, selecting appropriate vendors and approving offers and invoices.
• Track budget, ensuring compliance with targets.

Leadership

• Be a member of the Hästens Global Marketing Lead Team

• Internal 1-2 FTE (PR Specialist / Coordinator) + different PR agencies (Sweden, USA, Netherlands, Middle East, European cluster)

Skills and requirements

• Positive mindset and high level of energy
• Driver's license is mandatory
• Service-oriented and autonomous to drive for results while remaining detail-oriented
• Strong objective and key results-setting skills (OKR)
• Strong communication and follow-up attitude
• High standard of cultures and values
• Highly creative and innovative even under time pressure
• Utmost customer focus - both towards internal customers and external customers (“engage-to-convert”)
• Adaptable to rapid change and priorities
• Ability to keep up with the fast-paced cadence
• Ability to multi-task
• Highly organized, strong in time-management

Experience

• University degree from a reputable university, Master of Science preferred, Master degree,
• Minimum of 6+, years of PR practical experience within international PR/marketing roles with a progressive track record and people leadership.
• Evidence of having a strong international PR-related network
• Experience in using tools such as Microsoft Office365 (Teams, Word, PowerPoint, Excel, SharePoint/OneDrive), Slack, Zoom, and Social Media platforms like Instagram, Facebook, YouTube, Pinterest, WeChat, and TikTok).
• Experience with USA or Asia market

Other requirements

• The position needs to be based in Sweden.
• Physical presence at the Köping HQ is required five days per week
• Excellent verbal, written, and interpersonal skills in English are required; Swedish is a strong plus.
• Flexibility to work across CET, US & Canada Eastern, Central, and Pacific Time Zones.
• Willingness and ability to travel when required.

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