Marketing Director BB/BC

About Lanterna Education

Lanterna is a dynamic, fast-growing online teaching company dedicated to unlocking every student's potential. We provide exceptional live online education to IB students worldwide, delivered by a network of top IB graduates and outstanding IB teachers. Together with our sister company Kognity, we are on a mission to radically improve learning for the world's students. Our environment is vibrant, caring, and creatively charged.

The Role
As a Marketing Director at Lanterna, you will lead the development and execution of our marketing vision and roadmap. You will be at the helm of a diverse virtual team, ensuring that our brand resonates with students, parents, and schools across 80 countries. This role offers the unique opportunity to shape the future of education and student success on a global scale.

Responsibilities -Develop and implement a comprehensive marketing strategy.
-Manage and optimize the marketing budget.
-Lead a virtual team of 5-8 people in design, copywriting, development, event marketing, social media, CRM and more.
-Liaise with sales and other teams to ensure brand consistency and target achievement.
-Participate actively in the management team to drive company-wide progress.

Your Profile - Demonstrated hands-on experience in generating b2c value in a fast-growing company
-Strong in content creation, team management, and cross-functional collaboration.
-Proficient in web content management systems (preferably WordPress/WooCommerce) and CRM tools (ideally HubSpot).
-Expert in conversion optimization, analytics, event marketing, online advertising, referral programs, webinar production, and blog content management.
-Familiarity with design tools (Figma/Canva), video production, and B2B demand generation is advantageous. Communication: Exceptional skills in working with diverse groups and framing conversations effectively. Self-improvement: Constantly strives to be a better version of oneself. Feedback: Open to direct and candid feedback as a tool for growth. Organizational Skills: Must be highly organized and good at project management, as the role involves building and managing complex projects in a vibrant environment.

Our Culture
We pride ourselves on our diversity, openness, flat hierarchy, transparency, authenticity, entrepreneurial spirit, and team orientation. We seek ambitious individuals who are not only eager to make a meaningful impact but are also committed to continuous self-improvement and to enhancing the capabilities of their colleagues.