Senior Product Marketing Executive

Whether you are a succesful Product Manager or are an experienced marketing enthusiast looking to step up into a new role, we’d love to hear from you!

Reach plc is one of the UK’s biggest publishers of content across print and digital media. We are now on the lookout for a Product Marketing Manager to present our advertising products to strengthen our brand and boost sales. Are you a quantitative thinker who is familiar with product marketing techniques and developing innovative programs to drive demand? If the answer is yes, this is the role for you. 

This is a home working opportunity so you can be based anywhere in the UK!

This is a 12 month fixed term maternity cover contract.

Reach plc is the UK’s largest news publisher and the name behind more than 100 of the UK’s most influential and trusted newsbrands such as the Daily Mirror, Manchester Evening News, and Bristol Post. We are currently leading the way in digital advertising across our network of over 60 websites, with an audience of 83% of all users online and 90% of mobile users.

Over the last 12 months we have implemented many changes to further support our move to a digital-first business. With new tech and systems supporting a more flexible working week, plus new and refurbished offices, now is the time to join us – we want you to play a key part in our continued success.

We are looking for a Product Marketing Manager to develop and implement the most profitable plans to position and promote our commercial products. Playing an integral role in organising product launches, with co-responsibility for the B2B product marketing activities across specific channels, products, and territories, in line with the group trade marketing strategy. 

• Developing ad product solutions messaging that differentiates our existing and new products from others in the market and creates the collateral needed
• Sales collateral management through our internal content management systems linking commercial teams directly with our latest materials.
• Communicating the value of new products to the sales team and develop sales tools and collateral that facilitate the selling process.
• Drive ad product and sales messaging training with Sales teams across the UK
• Accompany sales teams on agency and client visits to explain the latest developments and successes
• Work with marketing, PR and internal teams to produce content such as case studies, videos, website copy, social content and blog posts
• Work with commercial teams to develop product marketing strategies (pricing, advertising, product launching)
• Work with the ad product and ad tech team on new releases of digital solutions
• Gather feedback on ad solutions, and research competitor offerings
• Translate technical details into benefits for the advertiser
• Uphold Reach’s policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in everything we publish.

Qualifications

• Industry-leading knowledge of, and passion for, the digital advertising industry
• A good eye for design, and extremely competent in Powerpoint/Google Slides and a competent understanding of InDesign and Photoshop or other graphics packages
• Strong presentation skills, comfortable presenting to large audiences, internal and external
• Leads collaboratively, building a strong network of internal stakeholder relationships, sharing knowledge and ensuring convergence of team/specialists
• An advocate of our culture, personifying Reach Solutions principles and behaviours of Collaboration, Imagination and Determination
• Experience in utilising various automation tools, marketing platforms, reporting tools etc
• Strong understanding of marketing technology and digital marketing platforms

Additional Information

What can we offer you?

Up to £35,000 per annum plus a range of benefits including: 

• Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and you’ll be eligible after just six months’ employment
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 assistance programme for you and your nearest and dearest, 
• Awesome career opportunities – you’ll have support from your line manager and a range of learning & development programmes
• member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.