Head of Direct Growth & Performance
OVERVIEW
As part of the International Health growth platform and reporting to the Head of Direct Sales & Global Retentions for Global Individual Health (GIH), the Head of Growth & Performance will be a key member of the GIH Commercial team. This newly created role will be responsible for driving the growth of the direct sales channel (online and telemarketing) through management of multi-million dollar performance marketing budget, being the primary client relationship owner for a world-class digital agency relationship and innovating the sales process to optimize conversion using the latest technologies and digital tools.
This role would be well suited to a candidate either with client-side digital agency management experience or an agency heavyweight who is looking for a move client side. Experience with contact centre / telephony sales is strongly preferred.
YOUR ROLE
As Head of Direct Growth & Performance, you will play a pivotal role in driving the strategic direction and execution of our GIH performance marketing efforts. You will be responsible for spearheading initiatives that accelerate user acquisition, engagement, sales processes and revenue growth through innovative and data-driven marketing strategies.
Key accountabilities:
Driving the performance marketing strategy & day-to-day digital agency management (50%)
Support optimization and innovation in the sales process to improve conversion rate (50%)
YOUR PROFILE
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
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