Marketing Executive

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion, and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, and Armani to name just a few!

About The Role

To execute marketing activities, promotions, and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand/Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman, and Saudi Arabia

What You'll Be Doing

1. Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands
2. Implement the marketing, promotional activities for the BP, as per the agreed plans.
3. Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
4. Coordinate on a daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
5. Coordinate with the central team on a weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc
6. Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
7. Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post-activity reports after each sponsorship/display activity, etc. as required
8. Assist in collating competitors' activities vis a vis communication, pricing, packaging, and planning
9. Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases/systems are updated as mandated
10. Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure
11. Support the team on maintenance of annual budgets including allocation of monthly phasing
12. Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
13. Update and maintain the marketing calendar for all promotional initiatives
14. Timely Updating of the website brand and portfolio content by season
15. Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio