Account Executive - PR and Influencer

At Inkling Culture, we believe that good ideas come from your head, but that the best ideas come with heart. It’s why, across PR, digital, influencer marketing, experiential, studio and workplace culture we go all-in to deliver ideas that have meaningful impact. That actually resonate with people. That never miss a beat. And that turn into powerful work. From first idea to last little detail, we care deeply about what we do, the people we do it for, and the people we do it with.

We are looking for a brilliant junior publicist with experience of media relations, including selling in, securing coverage and building journalist and influencer relationships – with a list of trusted consumer media contacts you can turn to. You’ll also live and breathe the media, keeping an eye on industry news, journalist moves and the latest publications to launch.

You’ll have worked with influencers previously, sourcing and negotiating partnerships and overseeing content delivery for clients as part of integrated campaigns. Plus, be highly creative with a proactive attitude to taking part in agency-wide brainstorms, inputting into PR planning (e.g. story angles) and thinking of ways to make land quality and engaging coverage and content for our clients.

You’ll also be a great support for the PR team, taking the lead on admin tasks such as coverage monitoring, compiling status reports and maintaining campaign and press office trackers, which are all help client accounts run smoothly.

Key responsibilities:

Media relations

• Developing new and existing relationships with press to generate coverage
• Developing pitch and story angles and inputting into sell-in plans
• Selling in / securing coverage for campaigns and within press office
• Forward features outreach to explore coverage opportunities  
• Creating and maintaining media lists
• Copy writing e.g. press releases, comp copy, influencer posts
• Organising media mailers / product loans
• Staying up to date with key media and sharing updates with wider team, plus leading paper reading with the team

Influencer outreach and partnerships

• Influencer identification
• Securing and managing influencer partnerships
• Maintaining lists of influencer/agent contacts and relationships

Account admin and support

• Monitoring press coverage for clients and maintaining trackers
• Attending client calls
• Inputting into status reports
• Inputting into brainstorms / idea development
• Research for pitches and new business opportunities

• Great communications skills – both verbal and written
• Organised – be able to organise and prioritise workload effectively and manage up when needed
• Proactive and solutions focused
• Good team player
• Awareness and basic knowledge of linked disciplines: social media, content, experiential
• Ability to multitask/ work across multiple projects and clients at once
• Professionalism and maturity
• Live and breathe media – keeping up to date with the latest news and trends

• Hybrid working - work from home and our office in Old Street
• Up to £400 allowance for your home working set up
• 25 days of leave to start with + an extra day of leave after each year of employment
• Vitality private healthcare
• Eye care allowance
• 2 pensions schemes - choose which one suits you best
• Life Assurance
• Christmas and Summer part + a weekend away each autumn
• Regular drinks and team catch ups

Agency culture and values:

Our agency culture is as important as the work that we do. We cultivate an environment that is hard working but nurturing, that encourages people to be highly ambitious but always collaborative.

Our clients:

For over 13 years we’ve worked with brands across a wide range of sectors including entertainment, alcohol, destinations, charities, tech and interiors for leading brands such as Netflix, WWF, Denby, Sky, Hitachi and The National Lottery amongst others.    We are looking for an experienced, energetic and driven account executive to join the Comms team at Inkling. You will be working across a range of exciting consumer brands on both press office activity, influencer programmes and with the wider agency on integrated comms campaigns.