Business Development Manager - South

If you’re ready to represent a premium brand that is innovating, expanding, and setting new standards in safety footwear, then this is your opportunity to take ownership of a major territory and play a key part in the next chapter of V12.

The Opportunity

At V12 Footwear, we design and manufacture high‑performance safety footwear trusted across industries where comfort, protection and durability cannot be compromised.

With decades of technical expertise, a reputation for reliable quality, and strong distributor partnerships, our brand is known for products that exceed expectations.

We’re now entering an exciting phase of strategic growth, with a sharpened focus on end‑user acquisition, regional expansion, and pull‑through demand via our distributor network. To fuel this next stage, we’re looking for a driven, proactive Business Development Manager to unlock new opportunities, strengthen on‑site relationships, and accelerate adoption of our products across the Southern region of the UK.

This is a field‑based, highly autonomous role where your impact will be visible, valued, and central to our commercial success.

Your Role

As Business Development Manager, you will drive territory expansion by actively hunting new end‑user opportunities, deepening customer engagement, managing trials, and accelerating adoption of our safety footwear across the region.

Working within our POD structure, you will collaborate closely with the Key Account Manager and Sales Support to ensure opportunities are fast‑moving, well‑aligned, and successfully converted through the correct distributor partners.

You will work closely with end users across sites and workshops, engaging directly with key decision makers, identifying needs, and driving prospects toward successful conversion.

Key Responsibilities

New Business Development

• Continually hunt for new end-users through targeted outreach, site visits, networking, and industry engagement. 

• Build strong relationships with H&S managers, procurement teams, supervisors, and influencers within target accounts. 

• Convert prospects into active V12 users by demonstrating technical product knowledge and onsite capability. 

End‑User Growth & Adoption

• Map end-users with potential for higher V12 penetration and strategically increase adoption and spend. 

• Manage product trials, specifications, and end-user conversion activities. 

• Ensure end-user opportunities are transparently shared and fulfilled through the appropriate distributors. 

Pipeline Generation & Management 

• Maintain a healthy pipeline at all times, feeding high-quality opportunities through the sales cycle. 

• Ensure CRM is updated with accurate contact information, opportunity stages, next steps, and projected value. 

Collaboration With the KAM (POD Structure) 

• Work closely with the KAM to ensure activities support distributor relationships. 

• Share insights regularly with the POD to align regional priorities and avoid conflicts. 

• Ensure pull-through opportunities are allocated to the correct distributor to maximise conversion. 

Support Distributor-Led Sales 

• Assist distributors by visiting end-users to set up trials and support conversion. 


• Provide product training and demonstrations where required. 

Key KPIs

• Number of new end-user accounts won 

• Qualified opportunities added to the pipeline 

• Conversion of trials/specifications 

• Pull-through to distributors 

• Revenue and gross margin contribution from new business 

• Activity quality (not just volume) 


• CRM hygiene and forecast accuracy 

What You Bring

We’re looking for someone energetic, commercial, and hungry to win. You’ll thrive in a field‑based, autonomous environment, and you’ll be motivated by the challenge of converting new end‑user accounts while building long‑term customer relationships.

Key Attributes:

• Field sales experience in PPE, tools, industrial products, or similar technical environments 

• Proven track record of winning new business 

• Strong communicator with excellent relationship building capability 

• High energy, proactive mindset, comfortable with hunting 

Our Values

• Mutual Respect - Have respect for everyone, their time, their decisions and their feelings. 

• Step up – always looking for ways to step up in our individual roles and as a team. 

• Think team – who do I need to involve to expedite success in my activities 

• Own it – take responsibility for our decisions and actions and see them through. 

• Get Stuff Done - Effective prioritisation for maximum efficiency and meeting deadlines. 

If you think this job is the one for you, please complete this short personality test and upload it with the job application form - thank you! https://s.crys.io/s/ifDUuTlS