Digital Experience Marketing Manager

This role is known for overseeing the overall consumer experience across all Nomad Foods’ digital touchpoints (including designing, developing, and managing our entire website ecosystem, social media networks, and other relevant digital channels).
This role is ultimately responsible for enhancing the digital user journey and ensuring seamless interactions and meaningful engagements with our brands, by leveraging cross-functional team connections and the best-suited technology.

Owned Media ambassadorship

Develop and execute a distinctive owned media vision and strategy for our business, aimed at improving consumer satisfaction, advocacy, and engagement with our brands.

Be the main voice within the Media team ensuring owned media channels (and an inherent digital consumer journey) is fully embedded into our annual media plans.

Website development and analysis

Lead the digital roadmap for Nomad’s website development, including technology migration and the introduction of any enhancements, relevant tools and features.

Drive all-round web analytics learnings and insights across our website ecosystem, collaborating with our Media Agency to develop and provide regular reports on website performance.

User Experience analysis and enhancement

Analyse user behaviour and feedback to identify pain points and areas for improvement within the digital consumer journey. Foster A/B testing and user research where appropriate to optimise user experience and consumer satisfaction/advocacy.

Stay up-to-date with emerging digital technologies and tools to enhance the digital consumer experience.

Cross-functional collaboration

Drive digital content and consumer journey alignment with our Omnichannel/E-commerce team.

Develop a suitable consumer data and/or CRM strategy for our business in collaboration with the

Insights team.

Work with the IT team to ensure the performance and stability of our digital platforms.

Collaborate with all relevant marketing teams to ensure consistent and engaging messaging and branding across all digital touchpoints.

Community management

Drive the deployment of our community management software, track the relevant response KPIs and collaborate with the Consumer Care team to ensure argumentative alignment and cross-learning.

• Bachelor's degree in Marketing, Business, User Experience (UX) Design, or a related field.
• Proven experience as a multi-market Digital Experience Manager, CX or UX manager.
• FMCG/CPG experience
• Experience with Sitecore or other hosting platforms
• Familiar with headless tech solutions
• Experience in e-commerce is a plus