Market Research Specialist - Continuous Learning Opportunities

Robert Half's Client is looking for a Marketing Researcher to join our team on a part-time basis for a 3-month contract. The primary focus of this role is to conduct market research and facilitate focus groups aimed at promoting digital health initiatives for elderly adults.

Responsibilities:

• Plan and execute 3-4 focus group sessions focusing on specific topics related to digital health campaigns for elderly adults.
• Facilitate discussions within focus groups to gather insights on the following topics:
• The values of having nurses in digital health initiatives.
• Essential facts needed to promote health among elderly adults.
• Conduct interviews with senior participants to understand their perspectives on digital health and their accessibility to such services.
• Collect feedback on potential improvements or changes to enhance digital health campaigns for elderly adults.

Requirements:

• Previous experience in market research or conducting focus groups is preferred.
• Strong communication and interpersonal skills.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Familiarity with digital health initiatives and campaigns is a plus.
• Flexibility to work part-time hours as needed for the duration of the 3-month contract.