Director of Media Innovation (Performance Marketing)

Company overview

CapsLock specializes in providing digital marketing services to businesses facing sales growth challenges. Our services include sales consulting, data analytics, and recruitment support, ensuring efficient and accelerated growth. Founded by industry professionals in IT, design, and data analytics, we address the market need for exclusive, scalable customer acquisition solutions.

At CapsLock, we value people, client orientation, quality, continuous improvement, integrity, and strong relationships. Our diverse, global team speaks over 10 languages whose ideas inspire the innovation that runs through everything we do, from unique technology to industry-leading services and customer experiences.

Role overview

We’re seeking an experienced and forward-thinking Director of Media Innovation to lead our newly established Growth & Innovation Hub — the strategic engine driving our next phase of expansion.

In this role, you’ll define and execute the company’s roadmap for discovering, validating, and scaling new growth opportunities across traffic sources, client verticals, and marketing technologies.

Your mission is to build systems that turn innovation into measurable results — ensuring our organization continues to evolve, diversify, and lead in the fast-changing world of performance marketing.

Key Responsibilities:

• Build, manage, and scale the Growth & Innovation Hub, ensuring efficiency and clarity across all teams.
• Recruit and develop high-performing leads and media buyers to support new business growth.
• Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets, ensuring that all efforts are effectively tested, measured, and optimized for success.
• Manage and guide the R&D team in discovering and testing new ad platforms, marketing methods.
• Work closely with the senior leadership to align media innovation strategies with the company’s broader business objectives and client goals.
• Own the Performance Creative Strategy across all testing and scaling initiatives (angles, hooks, offers, messaging, formats, creators/UGC, landing page narrative alignment).

Attributes:

• We are looking for a highly motivated, innovative leader who thrives in a dynamic environment. 
• Exceptional communicator with strong critical thinking skills, capable of making data-driven decisions that foster growth and efficiency.
• Innovative Problem Solver. You demonstrate the ability to identify challenges and develop creative solutions through root-cause analysis and collaborative strategies.
• Highly Organized & Analytical. You have strong organizational skills, experience managing resources, and a talent for overseeing complex projects from conception to completion.
• Strong Leadership & Mentorship. You are committed to developing your team and fostering a positive, inclusive work environment.
• Adaptability. The ability to thrive in a fast-paced, constantly evolving digital landscape, with a proactive approach to staying ahead of industry trends.
• Project Management Expertise. The ideal candidate demonstrates proven experience in managing projects of varying complexity, ensuring successful delivery from initiation to completion. Skilled in resource allocation, timeline management, and risk mitigation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of performance marketing experience, with at least 4 years in a leadership role focused on media buying, or media innovation. Proven success in driving innovation and optimizing paid traffic channels.
• Deep experience with Meta Ads Manager, Google Ads, and platform analytics tools
• Expert-level understanding of the ad tech landscape and major performance marketing channels.
• Proven experience building performance creative strategy frameworks (concepting, scripting, iteration loops, creative analytics).
• Strong understanding of creative analytics (breakdowns by angle/hook/format/creator, fatigue tracking, cohort performance).
• Experience in fast-paced, data-centric environments (agency or performance marketing).
• Experience with North American markets and lead generation models is a big plus.
• Experience leading and growing cross-functional teams. 
• Experience working remotely and collaboratively across departments.
• Strong verbal and written communication skills, with the ability to present complex ideas to senior management, and internal teams in a clear, concise manner.
• Fluent English.