Marketing Specialist

Overview

Join our dynamic team at Positive Behavior Steps as we seek a passionate individual to drive our marketing initiatives. In this position, you will play a pivotal role in enhancing our brand presence and engaging with our community.

Key Responsibilities

• Develop and implement marketing strategies that align with our mission and objectives.
• Create compelling content for various platforms including social media, email newsletters, and our website.
• Analyse market trends and competitor activities to identify opportunities for growth.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Manage marketing campaigns from conception to execution, monitoring their effectiveness and making adjustments as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, preferably within a non-profit or educational environment.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a team.

Nice to have

• Experience with graphic design and video editing software.
• Familiarity with SEO and content marketing best practices.
• Knowledge of behavioural health or education sectors.